These days, your company website is incredibly important. You need to think of it as your online HQ where you can centralize all of your business’s online presence. For this reason, it is crucial that it is successful at pulling in the desired amount of traffic. Increasing your traffic will help to boost your sales and inquiries into your company. After all, there will be a lot more people visiting your site who will be targeted by your calls to action!
But the big question that many entrepreneurs are asking themselves is: how do I make my website such a huge success? There are a few different things you can do, but here are some of the most effective.
Have you noticed that quite a few companies have added a blog to their website? It is important that you do this as well. There are a few different reasons why a company blog is incredibly useful. Firstly, it will help keep your clients and customers up to date with all your latest news. But most importantly, it is a fantastic way of improving your site’s SEO. Once your SEO is improved, you will find that your website starts to crawl up through Google’s search rankings. And, because your website will appear in the first few pages of search results, you will find that traffic to your website increases hugely!
When you set up your website, you would have had to pick a web hosting provider who hosts your website for you. When was the last time you checked to make sure that your provider is still the best one for your needs? If your site has been up for a couple of years, you may be surprised to find that there are a lot of better providers out on the market now. One way to find out which one is best for you is to look at a review site. You will see many different comparisons of providers, such as InMotion vs Bluehost.
Social media is non-negotiable these days. If you want to increase your online reach and presence, you will need to have Twitter and Facebook profiles for your business. Make sure that you have social media buttons on your website so that visitors to your site can easily click on your social media profiles. This will increase traffic to your social media profiles, which will also increase your chances of attracting more followers and fans!
You also need to remember that websites need to be mobile ready these days. That means that it is easy to view on a mobile and tablet screen. As more and more web users are using their smartphones and tablet devices compared to laptops now. So companies have to cater to all the users who now want websites that can easily be viewed on smaller screens.
So what are you waiting for? Time to get to work and improve your company’s website!