Serial entrepreneur Jibril Sulaiman made history with the launch of Incluzion, the first-ever online platform connecting companies to Black and Latinx talent for remote and freelance work.
Now his startup has gone one step further and expanded its services with a brand new learning portal. Incluzion Learning gives users access to online courses at their own pace which includes everything from technical training, financial literacy, business development, and emotional intelligence.
The idea is to provide diverse talent with even more resources so they can thrive. The goal is to support the development of a more balanced skillset said Sulaiman, founder and CEO of Incluzion.
So now Incluzion is a one-stop-shop for users not only to find work but to upskill or expand their capabilities. It’s an exciting opportunity for his venture to help casual workers develop strong soft skills to thrive in the gig economy, said Sulaiman.
“My intention isn’t to teach a developer how to be a better developer,” said Sulaiman. “We’re going to teach you emotional intelligence and we’re going to teach you to be more financially savvy.”
This strategic focus on soft skills, Sulaiman says, is what differentiates Incluzion Learning from other learning platforms. It helps freelancers, consultants, and work-from-home professionals to upskill across a range of competencies on the platform to ultimately perform better on the job.
However, Sulaiman does want to limit the content on the learning platform to classes solely created by his team. Instead, ahead of the launch, he reached out to his followers on social media to find potential instructors so they can make money too.
After a week and a half, 85 instructors signed up to teach a course.
The team has been putting in the extra hours. Alongside the launch of Incluzion Learning, they have kicked off a Remote Job Board for companies to post contract jobs and remote full-time listings. In the base package, firms pay a modest $150 to post their job on the Incluzion’s jobs board, weekly e-newsletter, highly-engaged Slack group, and social media platforms with 15K combined followers.
The new initiative is a perfect add-on to Incluzion’s launch offerings, a freely accessible online talent solution platform that connects businesses to a pool of diverse talent for freelancing and contractorial work. Incluzion connects its growing community of nearly 5,000 mostly Black and Latinx professionals to anyone interested in hiring diverse talent.
Both newly launched initiatives capitalize on the surge in remote, part-time, freelance, and work-from-home employment in the midst of the Covid-19 pandemic. Still, it’s likely this trend will continue for some time. According to data from Freelancer’s “Fast 50” report, freelance job postings rose 41% to 605,000 in the second quarter of 2020 compared to the same period in 2019. And according to current predictions, freelancers will make up 50.9% of the U.S. workforce come 2027.
“We’ve been preaching the gospel of remote work for a year and some months now,” Sulaiman said. “And people are [sic] really seeing now this remote thing is something serious. Especially from a freelance marketplace standpoint.”
Still, Sulaiman admits having more capital at the start of this latest venture would have helped Incluzion grow at a faster pace. Despite being a successful two-time entrepreneur and Inc. 5000 recognized CEO with 20 years of experience in the tech industry, he has still struggled to access traditional capital.
“The people that are writing the larger checks, you know, whether it’s coming in at a $10,000 or $25,000, they don’t believe in me right now,” he said. “And that’s fine […] I’m perfectly fine with proving people wrong.”
However, he acknowledges that despite not receiving traditional outside investment, bootstrapping has allowed him to build a solid team to facilitate growth.
“The three things I believe in are team, time, and traction,” Suilaman said. “Sometimes you throw money at a situation, at an initiative and if the right team members aren’t there to grow with that growth or be part of that growth, it can create growth pain points.”
Sulaiman remains thankful for the 150 investors who believe in his venture and collectively invested nearly $70,500 in a crowdfunding campaign earlier this year.
One issue that’s at the top of Sulaiman mind is artificial intelligence (AI) in the recruitment process. His biggest concern is the potential for bias or a skewed set of candidates. He wants to ensure underserved communities aren’t left behind as talent acquisition looks to AI technology to weed out applicants.
“As AI becomes more prevalent on these hiring marketplaces, they are going to discriminate against Black and Brown people,” he said. “ They are going to discriminate against people with atypical resumes. So it’s more incumbent than ever to have a place and ecosystem that facilitates and can make those connections, that has its own data set and AI that can be built upon.”
The shift toward using AI in recruitment is already occurring although costs have been the biggest barrier to widespread use. Still, the technology is at risk if it operates from a biased data set, as Amazon Inc. illustrated when its AI had a built-in bias toward men’s resumes.
Sulaiman has an innate passion to provide economic empowerment for marginalized communities. He was inspired to launch Incluzion from his own personal experiences as a serial entrepreneur.
He propelled his first tech company, Paysell, to #484 on the Inc. 5000 list in 2016. During this time, Sulaiman had the opportunity to hire and grow using freelance and contract talent from Elance, but found it difficult to find Black freelancers on the platform. After exiting the company he became a freelancer himself and personally experienced how difficult it was to get noticed as a Black freelancer on the current platforms.
Today Sulaiman is has diversified his company offerings with a freelance marketplace, remote jobs board, and learning platform. He is clearly on a mission to make an impact and support his community as they navigate remote, freelance, or work-from-home employment.