App developers have just launched a wide selection of emojis reflecting Africans dressed in traditional attire using popular local expressions and gestures.
The app, called Afro Emoji, features phrases that are used everyday on the continent, especially in Nigeria. These include “Abeg no vex” (Please, don’t be annoyed), “E make brain” (It makes sense) and “My Oga at the top” (My boss at the top).
Afro Emoji founder Nigerian-American Ayoola Daramola said there was a gap in the market for authentic images representing the ever-increasing market of African mobile phone users. The app offers 50 characters in 300 different stickers and translates the expressions for Africans to better express themselves on social and digital platforms.
Afro Emoji spokeswoman Jessica Hope said the Washington D.C.-based company iManagement Consulting plans to expand its gallery to include images from other African cultures to bridge the gap in digital representation. The unique range of emojis is available for free download on Google Play Store and the App Store.