The Ways Responsive Web Design is Boosting Businesses

Published by Kunbi Tinuoye at June 6, 2016

Saving Money

Before you even get into how responsive web design can improve your business performance, you can look at the basic benefits. One of the best things about it is that it will help you save money. If you don’t have a responsive website, you can’t avoid having a site that caters for mobile devices. You will still need a website that works on smartphones, tablets, and other devices. However, without a responsive design, you will need to create these sites separately. That’s likely to cost you a lot more money than just having one responsive site set up instead.

Improving User Experience

When people visit a website, they want it to be easy to use, no matter what device they’re using. They don’t want to be searching for the correct page or struggling to select a link. You shouldn’t be making your visitors squint at their screen or constantly zoom in and out so they can access the information they need. A responsive web design will ensure they can use your site easily on any device. Browsing will be simple, and your website will be easy to understand. Happier visitors to your site are much more likely to get in touch, buy a product, or come back and visit another time.

Better Mobile Search

Mobile search is taking over from desktop searches. Many people now use their phone or tablet to search for things more often than they use other devices. So neglecting SEO for mobile devices would be a big mistake. A responsive site helps to improve the usability of people who have found your website via a search. Having just one site to update means that it’s easy to stay on top of SEO too. There’s no need to edit several websites to stay visible on search engines, saving time and money.

Increased Conversation Rates

When your site is easier to use from a range of devices, people are going to stay on it longer. You could see your bounce rates go down, and your sales and conversion rates increase. Businesses are recognizing that more people are shopping online and doing business online. Along with responsive web design, tailored apps are becoming increasingly popular. People will buy things if you make it easier for them to do so.
Responsive web design is helping businesses everywhere to improve their sales. It’s the most sensible option when it comes to designing your website.

Main Photo: #WOCinTech Chat

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Kunbi Tinuoye

Kunbi Tinuoye is the founder and CEO of UrbanGeekz. Previously, she worked as a News Correspondent for NBC’s theGrio. Prior, she was a senior broadcast journalist for the BBC in London. Tinuoye currently sits on the SXSW Pitch Advisory Board and CES Conference Advisory Board. She is a key player in the Atlanta tech startup ecosystem and serves as a mentor for Comcast NBCUniversal’s The Farm Accelerator. Tinuoye has received several awards and accolades, including being honored with a Resolution from the Georgia Legislative.