Revealed: Software Developers Are Essential And Here’s Why

Published by Kunbi Tinuoye at July 21, 2016

Website Aesthetics & Navigation

One of the main pieces of software that every business has is a website. Without a website, you can’t make sales or generate leads or market your brand. In short, you need an effective site if you want to grow and expand. Lots of businesses know this, yet they don’t see the link between sites and developers. Developers are experts in web design and site creation, and they know what to include so that it looks the part. If the code and the layout of the site aren’t up to scratch, your bounce rate will skyrocket. That means your customers won’t stick around long enough to make a conversion. A developer can change all that with a few simple taps on their keyboard.

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Business App

Websites are important, but apps are taking over. In fact, ‘taking over’ is a bit of an understatement as apps are starting to dominate the industry. Plus, they dominate regular life too. With any luck, your app will permeate through to the average customer and so on and so forth. Before you know it, the app will get thousands to millions of patrons and the brand will grow globally. Well, it will if you have one in the first place. There plenty of software development companies on the market and only a few businesses that exploit the fact. If you have any sense, you will ask a developer to build you one as soon as possible.

Helps Marketing Effort

What do both of the above have in common? They are marketing tools. They might not take the same form as normal methods, but they still enhance your brand. Your website, for example, helps build brand recognition by welcoming new customers on a daily basis. It is called traffic, and the amount of traffic your site receives directly links to your success. Apps work in the same way but on a grander scale. The Play Store and App Store get millions of browsers every day. They are there looking for an app, and you want to put yours in the firing line. If you get just a small fraction of this traffic, you will generate a ton of leads. When it comes to marketing, these are two of the best methods.

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Tailor Made For The Business

Software developers have plenty of clients, yet they design their products to your needs. All you have to do is tell them what you want from them, and they will include it in the final product. For example, do you need a piece of software that corresponds to a piece that you already use? They can do that as long as they have all the software specifications. Quite simply, they can add value to your business without ripping up the foundations. Everything they give you should be compatible with your business needs and that is crucial.

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Boosts Security

You might not know it, but hackers target weak spots in your business to gain access to your information. They can do it in a variety of ways, yet one of their favorites is to target software flaws. As you can probably guess, it is their favorite method because it is so effective. As lots of businesses neglect to use developers, there is a lot of holes in business software. It doesn’t take much effort or time to get in and get out with what they decide to steal. Developers will use their skill and experience with technology to stop it from happening. As a result, your security will be much tighter.

A Developer Isn’t Just For Christmas

No, as it happens you can hire a developer for a very long time. The reason is that you will sign a contract when you hire their services. The contract will retain them as a member of your company until it finishes. As long as the contract length is medium to long-term, the partnership will be a lucrative one.

Main Photo: #WOCinTechChat

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Kunbi Tinuoye

Kunbi Tinuoye is the founder and CEO of UrbanGeekz. Previously, she worked as a News Correspondent for NBC’s theGrio. Prior, she was a senior broadcast journalist for the BBC in London. Tinuoye currently sits on the SXSW Pitch Advisory Board and CES Conference Advisory Board. She is a key player in the Atlanta tech startup ecosystem and serves as a mentor for Comcast NBCUniversal’s The Farm Accelerator. Tinuoye has received several awards and accolades, including being honored with a Resolution from the Georgia Legislative.