Today, I want to bring some tips to anyone that has an e-commerce site. You’re probably sick and tired of trying to compete with some of the big boys that dominate the market, right? Well, check out these ideas to help you stand up to the competition:
One of the things that sets a lot of big ecommerce sites apart from the little ones is the difference in web design. A big company will have near perfect web design that all its customers love and respond to positively. A small company might cut corners to reduce costs and build a site with limited functions and a worse design. It’s advisable that you check out some of the biggest in the business, and see what makes their web design tick. Try and copy the layout and overall feel that these sites follow. You’ll find that a lot of them are laid out very similarly to one another. I’m not saying you completely copy everything on there, that would be wrong! Fill your site with your unique content and images of your products and ensure it matches your brand image. But, lay the menus out in a similar fashion and make sure your site is on par with their web design. Otherwise, you’ll never be able to compete as their sites are just much better and easier to use.
In today’s world, most people can’t be bothered to spend ages looking for different shops to buy things on. They type in what they want to buy, then click on the first few results they see. The trouble is, the first few results in the search rankings are dominated by all the big guns. They’re always getting the top ranking spots making it harder for you to compete. So, what you need to do is find some ecommerce SEO experts to help you boost your ranking. It’s not impossible to get your site right up there with the big boys in the organic search results. Plus, combine a good organic ranking with some PPC advertising, and you’ll soon appear more often in people’s search results. Consequently, more people start clicking on your site as it’s easily visible. The more they see your website, the more you build your brand, and they start visiting you more often.
When setting up your site, you have many choices regarding your server host. Generally speaking, servers fall into two categories. You either have a shared host that lots of other sites are also on or you have a private one. If you want to compete with the big boys, then you need a private server. This is far more reliable than a shared one and is less likely to crash and bring your website down. One of the standout features of all the best ecommerce sites is how infrequently they crash. Even the biggest of sites that get millions of visitors every day don’t go down because their private servers are equipped to handle all the traffic. What you need to do is find a private server that can host your site and ensure it never crashes.
Implement these ideas, and you can start competing with the biggest ecommerce sites out there. Of course, ensure you have great products that people want to buy too!