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The bottom line to staying in business is making sure that your company is one that others will want to do business with. In today’s day and age, the techniques used to achieve customer loyalty and attraction can vary from those used in the past.
We will discuss 9 ways that you can help to persuade customers into doing business with you.
1. Know Who Your Customer Is
You’ll want to take some time and really think about who it is you’re doing business with. Get a pen and some paper, and brainstorm everything you can about them. Know their likes, dislikes, preferences, shopping habits, and beliefs. Think about the values that are important to them, and speak to that. Tailor your approach so that it will add value in a meaningful way to the people with whom you would like to work.
2. Tell A Story
Once you’ve identified who it is that you’re speaking to, you’ll want to engage them with the ‘why’ behind it all. This is done effectively through the use of stories. Stick to a theme that will resonate deeply with their wishes, desires, or through some commonly shared experiences. Strive to inspire them, to move them, and to connect with them in
Once you’ve identified who it is that you’re speaking to, you’ll want to engage them with the ‘why’ behind it all. This is done effectively through the use of stories. Stick to a theme that will resonate deeply with their wishes, desires, or through some commonly shared experiences. Strive to inspire them, to move them, and to connect with them in a way that best reflects what your company is about. Your story can help drive them to see the need for what you provide, or it can demonstrate the traits that you wish to associate with your brand.
3. Practice Authenticity
Plain and simple, people will collaborate and spend money with the companies whom they most feel that they can trust. Authenticity has become a buzzword these days because marketers have realized that this is the best way to develop relationships with others. Plain and simple, honesty shows others that you are trustworthy.
4. Believe in Yourself
When dealing with clients, you will want to be confident and self-assured. You do not want to act in a grandiose fashion, but you will want to show that you believe in the company, product, or service you are selling. It may help you to practice this skill and to prepare so that you can be polished when the time comes to meet with customers.
5. Hone Your Presentation Skills
It is well known that presentation skills play an important role in gaining clients, and it will help you to work with a professional who has experience in teaching others how to develop their presentations with clarity and focus. You can learn how to develop your sales pitches or board room presentations by enrolling in classes. This way, you can be sure to put your best foot forward when meeting with prospective customers.
6. Be Available
Nothing instills confidence quite like knowing that the proprietor, business manager, or a friendly salesperson is available should any snags occur. In addition, if you can get out and meet with your clients in person, they will know that they can count on you. Implicit in this gesture is that you will work to right any wrongs and that you will not disappear once the deal has been closed. Also, being available either online, in person, or via telephone shows that you are willing to discuss product or service details, terms, conditions, and prices, and customers are much more willing to spend their money when that is the case.
7. Use Positive Statistics
Scare tactics don’t work. Do not tell prospective clients how everything will go wrong if they do not use your product or service. Instead, tell them how large percentages of people enjoy the positive benefits of what it is that you offer. Use facts and figures that will not discourage them, but rather, that will motive them to greatness.
8. Go the Extra Mile
Everyone wants to know what is in it for them, and this is particularly true when others are spending their hard-earned money. Giving something extra, a bonus, or an unexpected perk can put you miles ahead of the competition. Make it an obvious choice that your customer will have more to gain by buying from you than from someone else. Sometimes the offer of free shipping can help you land more customers than those who don’t offer this benefit.
9. Learn to Listen Well
When coming face to face with people, show them that you are interested in what they have to say. You can do this by asking questions and by not interrupting them. Ask them what their name is, and be sure to use it. Be sure to make eye contact and to be personable while giving them the appropriate amount of personal space. Try to remember some small detail about them, such as the number of children that they have or what sports team they like so that you will have a ready topic of conversation when you meet again. They will be thoroughly impressed that you are focused on them as a person and not just as a number.
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