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EnrichHER Spark Conference in ATL: Connecting Business Women to Funding and Resources

Ambitious and successful women from across Georgia converged in Atlanta last month for this year’s EnrichHER Spark 2018 Conference. Presented by EnrichHER, the daylong program focuses on tools and resources needed for sustainable women-led ventures.

Launched in 2017 by Roshawnna Novellus, EnrichHER is disrupting the status quo by providing women with the capital, coaching, and connections to make an impact. The March event at Atlanta Tech Village facilitated insightful and motivational sessions in tune with Women’s History Month.

In fact, countless women are making history right here in Atlanta as evident of the caliber of women who took to the podium. Trailblazers such as Katerina Taylor, the first female President of the DeKalb Chamber of Commerce, to name a few.

Of course, with success comes obstacles and even personal struggles. For example, Susan Oh, Co-Owner and Partner of Telemundo Atlanta, shared the resistance she faces as an Asian American woman creating a Spanish-language television station for Latinx viewers.

But proving that they’re more than the challenges that they face as women, powerhouses like Susan Oh are knocking down barriers and demonstrating the resiliency that all women possess.

Titania Jordan, Chief Parent Officer, Bark.us speaking at EnrichHer Spark 2018

For instance, EnrichHer Spark speaker Jewel Burks is a rarity. She is one of the few African-American women to have had a successful exit. Her Atlanta-based startup Partpic was acquired by Internet services giant Amazon.

The roster of speakers and panelists included Titania Jordan, CPO of Bark.Us; Roshawnna Novellus, founder and CEO of EnrichHer; Grace Fricks, of Access to Capital for Entrepreneurs; and  Candace Mitchell is Co-founder and CEO of Techturized, among others.

Female founders can’t launch profitable businesses alone, a key talking point of the conference. Women entrepreneurs struggle to get initial capital for their startups and ultimately raise less money than their male counterparts, according to research.

Lunch keynote speaker Marlon C. Nichols, Managing Partner at Cross Culture Ventures said he always advocates for women and minority founders because he knows no else will. He was joined in conversation with Burke; Kristina Montague, Managing Partner of The JumpFund and Grace Fricks, President and CEO of Access to Capital for Entrepreneurs. The two funds seek to provide financing options for women to fund their ventures.

Consequently, EnrichHER will be rolling out their own funding platform where women entrepreneurs will be able to directly connect with funders to grow their companies. Interested parties can gain access via the beta platform right now.

Follow Carlyn Pounders on Twitter@CarlynTechTalk



    Carlyn Pounders
    Carlyn Pounders
    Carlyn Pounders covers technology, business, and entrepreneurship at UrbanGeekz. She joined in 2017 after graduating from Georgia State University, where she was News Director at Georgia State Television.