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We live in a world in which everything is getting faster and that means that we are becoming increasingly intolerant of things that take time. Whether that be traffic on the freeway, a wait for dinner to be ready or a small business website that takes ages to load.
Google believe that 53 percent of internet users will abandon a website if it takes longer than three seconds to load. If you’re small business website falls into that category, you could quite feasibly be losing nearly half of your potential business due to this one problem.
That’s not something you can really afford. Here are six ways that can help speed up your website.
Although the most time consuming and costly of the options when it comes to increasing the speed of your website, changing hosts can make the biggest difference. If your website speed is limited by your current hosting provider, then consider a move to a new supplier. If you are not sure what to look for in a new host, then View Site of Hosting Kingdom who can help find a host that will fit your business needs perfectly.
Use a content delivery network to host your files
Content delivery networks will host your media files across a network of servers from across the world. This has a two-fold effect on your website – firstly, it reduces loading time by reducing the stress that would otherwise be put on one server and secondly, it can help you save over 50 percent bandwidth.
Adjust your image sizes
If your website is littered with images that are saved as 3500 x 1964 pixels but are viewed on your site as 800 x 449 pixels, then you are adding unnecessary strain to your server and with it, reducing loading time. By using the best photo editing software of 2017, you can resize the photos to be 800 x 449 pixels before uploading them to your server, reducing them in size by a third and increasing your sites loading speed in the process.
Fix all your broken links
Broken links can result in wasteful requests which reduce your sites loading speed. Images are particularly bad for this, so go through your site with a broken link checker and fix any that it reveals. Removing them can also have the added benefit of helping to increase your traffic, as broken links often result in visitors leaving a website.
Allow browser caching
Browsing caching will allow your visitors’ internet browser to store copies of your website on their device. Then, the next time they visit your site the browser can simply recall it from the device itself, which saves loading the whole page time and time again and is significantly quicker.
If another website uses an image stored on your server on their site, then they are also going to be stealing your server’s resources. That can slow down your own load time. To avoid this, disable hotlinking from your site with a simply generated HTML code that your hosting company should be able to provide you with.