Attendees who traveled into Atlanta from across the country were encouraged to rise to their highest potential at the inaugural SOAR Empowerment Series over the weekend.
Hundreds gathered at the Georgia World Congress Center for the one-day business event inspired by the New York Times best-selling book SOAR! Build Your Vision From The Ground Up by Bishop T.D. Jakes. His company TDJ Enterprises L.L.P. partnered with Black Enterprise for the daylong experience for those seeking to maximize their earning potential, gain optimal health, and create legacy wealth.
The jam-packed speaker lineup included T.D. Jakes, Black Enterprise President & CEO Earl “Butch” Graves, Jr., best-selling author Dennis Kimbro, personal finance Expert Ash “Cash” Exantus, CEO of WERK PRAY SLAY Koereyelle DuBose, online-salese Lamar Tyler, corporate facilitator & career coach Charreah Jackson, health & wellness advocate Michele Reed, and nutritionist Dr. Rovenia Brock.
In a powerful keynote, Jakes said opting to be an entrepreneur is synonymous with being a problem solver. “I want you to build a dream to being the answer of someone’s problem,” he said. “It’s not hard to market your business when your business is a solution. Your business needs to be built around a need or a problem. Instead of being success seekers, I challenge you to be problem seekers.”
“SOAR Empowerment event programming was specifically designed to equip participants with a vision for their health and prosperity, and a flight plan to reach their destinations,” said Graves Jr. ahead of the event. “These events are for those who are ready to take immediate action to get their dreams off the ground to create multigenerational wealth.”
Tyler and DuBose shared tangible moneymaking opportunities including podcasts, e-commerce, and social media management. Start with a current skill and master it, Dubose said. Validating one’s business through finding the right audience to market to was another key point brought up during the conference, as well as, pivoting to reach success.
Having a holistic approach to health and wellness was also an underlying theme with the host, SVP and executive Editor-at-Large of Black Enterprise Alfred Edmond, Jr. saying, “You must have health and opportunity to build real wealth. There is no wealth without wellness.”
Dr. Rovenia Brock shared tips on healthier habits. Dr. Michele Reed, the “Fit Doc” highlighted how imperative physical activity is, even leading the room in a collective squat exercise.
Attendees walked away from the event with an action plan for acquiring assets, building personal and household net worth, and building real, measurable wealth. They were also exposed to career and business opportunities with the high earning potential that can fuel long-term wealth creation.
Sponsors for SOAR included Nationwide, JP Morgan Chase, Delta Air Lines, and Eli Lilly. JP Morgan Chase took the stage to push their Advancing Black Pathways initiative, launched in February. And Graves stated that Black Enterprise’s own separate Entrepreneurs Summit has been rebranded to FWD after 24 years set to take place in June.
As for now, SOAR will continue to hit cities across the country to spur generational wealth building for black families.