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Streaming giant Netflix is naming Bozoma Saint John its next chief marketing officer. The move marks the end of her two-year tenure as CMO at Endeavor.
Saint John, is succeeding Jackie Lee-Joe who is exiting for personal reasons after holding the position for just over a year. Lee-Joe has been in Australia with her family since the start of the pandemic.
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone else,” Ted Sarandos, Netflix’s Chief Content Officer, said in a statement to Deadline. “She’ll define and lead our next exciting phase of creativity and connection with consumers.”
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” Saint John said. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”
In her latest role, Saint John will be spearheading marketing at a global entertainment business that reaches nearly 183 million subscribers and releases a deep slate of original films and television shows each year.
This decision comes shortly after Saint John said in a CNBC interview, she wanted companies to make “systematic changes” and not use the nationwide Black Lives Matter protests as another marketing opportunity.
Saint John has been a prominent voice against inequality in corporate America in recent years.
According to a 2019 Women in the Workplace survey, only 1 in 25 C-suite leaders are women of color. Despite this statistic, Saint John has held several senior-level positions at leading companies like Uber, Apple, Pepsi-Cola North America, and most recently Endeavor.
And this appointment makes Saint John the first black woman to join Netflix’s C-suite.
She will officially begin her new role in August.
Follow Avalon Pernell on Twitter @simplyavalon