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Black & Latinx Entrepreneurs Showcased in ‘Founding In Color’ TV Series

Black and Latinx Founders featured in 'Founding in Color'

A highly anticipated TV series that showcases the entrepreneurial journeys of 11 Black and Latinx startup founders hits the screens tomorrow.

Founding in Color, a three-part docuseries, puts the spotlight on the entrepreneurs as they share their challenges and victories through a series of candid interviews.

The innovators talk openly about the hurdles they face and how they’ve had to dig deep to navigate race, identity, and other complexities to survive as founders in America today.

The second season of the docuseries “Founding in Color,” presented by Comcast NBCUniversal LIFT Labs, will be premier nationwide on February 16 on Peacock and Black Experience on Xfinity.

“At Comcast, we are committed to amplifying the voices of diverse founders – during Black History Month and throughout the year – through various avenues,” said Loren Hudson, Senior Vice President and Chief Diversity Officer, Comcast Cable. ”We are excited to share these unique and important stories with viewers across the country and inspire the next wave of game-changing entrepreneurs.”

Founding in Color Docuseries

Black and Latinx Founders featured in ‘Founding in Color’

“Being a part of the FIC series gave me the opportunity to embrace my founder’s story from a place of vulnerability and fearlessness,” said Chris Witherspoon, founder and CEO of PopViewers, who participated in the show. “Black and brown founder stories matter, not simply because we are oftentimes overlooked and undervalued, but because our stories inspire others to follow their passions.

“It’s hard to be the example if you can’t see the example and when you watch this series, you get 11 powerful examples! Throughout the process of filming, I realized that although our companies are different, my fellow founders and I battle many of the same obstacles on a daily basis. We defy and overcome the conscious and unconscious bias people have about black and brown founders while remaining resilient in the fight to bring our visions to life.

“It was an incredible experience to be a part of “Founding in Color” season 2,” said Brandon Winfield, CEO and founder of iAccessLife, a lifestyle application that will allow its users to rate and review locations they visit based on their accessibility.

“Everyone was so professional, and everything was so well organized. I look forward to seeing them highlight the journey I and iAccessLife have taken, as well as the other 10 founders! You won’t want to miss these episodes.”

Created by Comcast NBCUniversal LIFT Labs and REVOLT’s creative agency #000000, “Founding in Color” provides insight into the lives of entrepreneurs of color through independent commentary and roundtable discussions.

Check out the list of founders on the show

  • Maisha Burt, WorkChew (Washington, DC)
  • Ofo Ezeugwu, WhoseYourLandlord (Philadelphia, PAand Brooklyn, NY)
  • Marcus Jimenez, Breefly (Denver, CO)
  • Maryann Kilgallon, Pink Lotus Technologies, Inc. (Orlando, FL)
  • Shontay Lundy, Black Girl Sunscreen (Los Angeles, CA)
  • Dustin D. McMahon, Local Sports Network (Houston, TX)
  • Folasadé Ogunmokun, Unskrypted (Washington, DC)
  • Lorel Scott, Startup Starter (Los Angeles, CA)
  • Rodney Williams, SoLo Funds (Los Angeles, CA)
  • Brandon Winfield, iAccess Innovations (Atlanta, GA)
  • Chris Witherspoon, PopViewers (New York, NY)



    Kunbi Tinuoye
    Kunbi Tinuoye
    Kunbi Tinuoye is the founder and CEO of UrbanGeekz. Previously, she worked as a News Correspondent for NBC’s theGrio. Prior, she was a senior broadcast journalist for the BBC in London. Tinuoye currently sits on the SXSW Pitch Advisory Board and CES Conference Advisory Board. She is a key player in the Atlanta tech startup ecosystem and serves as a mentor for Comcast NBCUniversal’s The Farm Accelerator. Tinuoye has received several awards and accolades, including being honored with a Resolution from the Georgia Legislative.