Elon Musk Says Twitter Logo to be Rebranded to “X”

Twitter Inc billionaire owner Elon Musk on Sunday signaled that he plans to change the iconic blue bird logo to an “X”.

In this latest shakeup, Musk said in a series of posts on his Twitter account that he’s looking to make the change as early as Monday.

“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk wrote on his account.

He also announced that the URL “X.com” would automatically redirect users to Twitter. It’s thought this could signal a  major turning point for the platform — which Musk has long envisioned as a super app that will offer a variety of services from online banking to video messaging.

Linda Yaccarino, the longtime NBC Universal exec Musk recently appointed Twitter CEO in May, also chimed in.

“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” she wrote on her Twitter account. “Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”

“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” wrote Yaccarino.

It comes followed Musk’s recent admission that ad revenue has significantly dropped. And Twitter’s cash flow has been negative as a result of that and its heavy debt load. 

Twitter was launched in 2006 and has since grown into one of the world’s most influential social media platforms. It enables users to follow other accounts and be followed by others, forming a network of connections. Users can post tweets, including text, images, videos, links, and hashtags to categorize and discover content related to specific topics.

Twitter has been used for various purposes, including sharing news, updates, and opinions, and engaging in discussions with others. It has become a significant platform for public figures, businesses, and organizations to communicate with their audiences directly.

Updated: developing story