Meet TikTok’s 2025 Black Voices to Watch

For Black History Month 2025, TikTok has launched a campaign spotlighting #BlackTikTok content creators making waves on the platform. These dynamic creators, community voices, and entrepreneurs drive impact in healthcare, education, entertainment, beauty, food, and more.

The initiative coincides with TikTok’s 2025 SOAR Together business accelerator program with Black Girl Ventures, an in-app #BlackTikTok programming hub, in-person events, and more.

Despite all the uncertainty fuelled by the recent TikTok ban, the social media app continues to be a lucrative source of income and influence for influencers, with creators like Mr Beast, Khaby Lame, Marques Brownlee, Logan Paul, and Kai Cenat earning staggering amounts.

Let’s meet TikTok’s Black creators, entrepreneurs, and voices who continue to inspire and shape the platform.

Dr. Leah Barlow

Dr. Barlow is an Assistant Professor at North Carolina A&T State University who has redefined online education through her TikTok account. What started as a way to engage her African-American Studies class grew into a movement with over 550,000 followers in just one week. 

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Her platform provides a critical voice in a time when African American history faces threats from book bans, inspiring educators to share syllabi, coursework, study guides, and key concepts across disciplines.

Golloria George

Golloria George is a content creator who champions inclusivity within the beauty industry. Recently named on Forbes’ 30 Under 30 list for social media, Golloria uses her platform to amplify voices, recognize product inclusivity, and advocate for better representation in the beauty industry. Her advocacy for inclusivity has significantly impacted the beauty industry, earning her widespread recognition.

Nicole Bloomgarden

Nicole Bloomgarden is a lifestyle content creator driving awareness about the LGBTQ+ community through engaging and insightful videos. She uses TikTok to foster understanding, break barriers, and bring visibility to important conversations.

Lay Bankz

Lay Bankz is an indie rap artist whose track “Tell Your Girlfriend” and “#3 Song of the Year” took TikTok by storm in 2024. She was nominated for XXL’s Freshman Class, and continues to build her fanbase independently. Bankz has built a supportive following through her content on TikTok.

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Xevi

Xevi is a TikTok creator known for his unconventional and witty approach to sharing current and historical events. His unique take on news coverage has earned him recognition and a growing following, as he blends social commentary with storytelling in a way that captivates his audience.

Shanique Morris 

A Montréal-based business owner, Shanique Morris curates and sells vintage finds through her TikTok account. Her engaging content showcases her products while also collaborating with local creatives for photoshoots and fostering a supportive community around sustainable fashion.

Hassan Phills

Hassan Phills is a rising comedian who is popular for his sharp wit and blend of humor with social commentary. Based in Toronto, he uses TikTok to engage audiences with thought-provoking comedy, which resonates with diverse groups on stage and through his online content.

Donte Colley

Donté Colley is a dancer, creator, and choreographer from Toronto. His infectious energy and uplifting messages combine dance with a mission to spread joy and inclusivity, making him a beloved figure on TikTok.

Cocoa Asante

Cocoa Asante is a Black women-owned artisan chocolate company that handcrafts ethically sourced chocolates from Ghana. Since joining TikTok, the brand has grown significantly, moving to a larger space and expanding its loyal customer base. After a viral Keith Lee review, she surpassed $100K in sales in less than two weeks and quit her job as a teacher to focus on growing her company.

LaShay Greenwood

LaShay Greenwood is a former teacher turned entrepreneur who launched her side hustle, The Mane Attraction, on TikTok and quickly grossed 1 million followers. With the support of her community, she quit her teaching job to pursue her passion full-time, building a successful business – empowering others to take the leap.

Elizabeth Adeoye

SooSlick, founded by Nigerian immigrant Elizabeth Adeoye, is a Black-owned fashion brand specializing in body sculpting clothing and shapewear. Since joining TikTok, her brand has achieved over 200 million views, 40K orders, and $1 million in sales, establishing a strong online presence through TikTok Shop.

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Sylvine Maliko 

Montréal-based Sylvine Maliko uses her platform to celebrate and honor the diversity and resilience of Black culture. The artist has gained widespread recognition for her artwork and last year announced on TikTok her artwork to be made available at HomeGoods. Her content showcases the richness of the Black community through art, making a powerful statement about representation in the art industry globally.

Mar Tut

The Satin Diaries, by Mar Tut, is a beauty brand offering luxury hair accessories to enhance hair care routines. Handcrafted in Toronto, each piece combines style and functionality, promoting healthy haircare practices while offering high-quality, elegant products for daily use.

Main Image: Elizabeth Adeoye