Sabrina Lamb Launches First Black Woman-Owned Global Investing App Wekeza

NAACP Image Award–nominated author Sabrina Lamb has launched the first Black woman-owned global investing app.

Wekeza combines access to U.S. stocks with multilingual financial education. Users access stocks in languages including English, French, Swahili, Hausa, Wolof, Zulu, and Haitian Creole. The aim is to empower individuals, families, schools, and cities across the African Diaspora.

The app is Techstars-backed, signaling strong investor confidence in its mission and scalability. It offers users the opportunity to start investing with as little as $1. By breaking down barriers of entry, Wekeza opens pathways to equity-building that were once closed to marginalized communities.

Wekeza bridges technology with inclusion by offering both fractional and whole shares of publicly traded U.S. companies. This model democratizes investing, ensuring accessibility across income levels. It places generational wealth-building within reach of people historically excluded from mainstream markets.

History of Commitment to Financial Inclusion

Lamb has long been a driving force in financial education, bridging knowledge gaps and opportunities. She is the NAACP Image Award–nominated author of Do I Look Like an ATM?, a best-seller that reshaped conversations around money and responsibility. Her journey as a founder, CEO, and advocate has positioned her as a trailblazer in financial inclusion across the African Diaspora.

Before Wekeza, Lamb built a legacy with WorldofMoney.org, a non-profit that has financially educated more than 50,000 children globally. She has presided over NASDAQ, testified before Congress, and emerged as a finalist for the Pharrell Williams Black Ambition Prize. Her story reflects resilience, vision, and the pursuit of economic equity.

From Silicon Harlem to the Africa Tech Summit, Lamb’s presence on international stages has underscored her credibility and global outlook. She contributed to Ghana’s original Ministry of Finance Digital Financial Services Policy, further solidifying her influence in shaping policy and practice.

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Multilingual Financial Education for the African Diaspora

Wekeza offers financial education in English, French, Swahili, Hausa, Wolof, Zulu, and Haitian Creole. This multilingual approach ensures that members learn in languages that respect their culture and lived experience. The goal is to remove language as a barrier to understanding and action.

“We learn to invest better when education speaks our language and honors our culture,” says Lamb. Wekeza connects deeply with the African Diaspora experience by meeting people wherever they are in the world. This approach personalizes financial literacy, advocacy, and builds confidence and relevance.

By combining language access with practical tools, Wekeza advances equity in financial knowledge. It empowers members across continents to participate in global markets with clarity. The model demonstrates how culture, language, and education intersect to build generational wealth.

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Closing the Racial Wealth Gap Through Access and Inclusion

According to the Survey of Consumer Finances, the median net worth of Black households through 2022 was roughly 15% of white households. Black households reported about $44,900 compared to $285,000 for white households. This disparity underscores the urgency of solutions like Wekeza.

Wekeza addresses the wealth gap by coupling culturally grounded education with accessible financial tools. It positions licensed financial professionals alongside technology to foster trust and guidance. This dual approach strengthens confidence and supports informed decision-making.

By lowering investment barriers and embedding cultural understanding, Wekeza creates pathways toward economic mobility. The app transforms systemic exclusion into actionable participation. In doing so, it contributes to narrowing the wealth divide with a measurable and practical impact.

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Founder’s Global Recognition and Impact

Sabrina Lamb’s leadership has received recognition across the globe. She has appeared at Fintech South, Haiti Tech Summit, Harlem Tech Summit, and Money 20/20. Each platform amplifies her message of financial inclusion and equity.

Her nonprofit, WorldofMoney.org, has trained tens of thousands of children to understand and practice financial literacy. This educational foundation strengthens her credibility as Wekeza expands into adult financial education. 

As a graduate of Y Combinator Start-Up School and a former member of the Master Your Card African American Advisory Council, Lamb embodies both innovation and advocacy. Her global advocacy underscores financial literacy as a human right. 

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Empowering Families to Build Generational Wealth

For families like that of Fritz Celestin in Brooklyn, New York, Wekeza has changed perspectives on investing. “I never thought investing was an option for my family,” he said. “But with Wekeza, we’re finally making confident financial decisions about our future together.”

By combining education with accessible investment tools, Wekeza nurtures intergenerational confidence. Parents and children alike learn together, creating household conversations around money that were previously absent. These conversations plant the seeds of long-term stability.

Generational wealth is no longer an abstract concept but a practical plan facilitated through technology. Wekeza equips families with the knowledge, tools, and language to act. In doing so, it empowers the African Diaspora to redefine its economic future.