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Ekene Eze, a Nigerian software engineer, has launched Thally, a platform that keeps product documentation current each time a team ships new code.
Eze, a solo founder based in Dubai, bootstrapped the product after six years in developer relations at companies such as Flutterwave and Netlify.
Thally launched in August and already has more than 100 active workspaces in Europe, the Middle East, India, and the U.S.
The Problem Technical Teams Face When Publishing an Update
As a developer relations manager at Flutterwave and Netlify, Eze saw firsthand how much time teams lose to poor product documentation. When engineers update a product, its documentation can quickly become outdated, particularly if the changes affect how customers use it. Technical writers and developer advocates must then find the affected public pages and update them by hand. With documentation spread across many resources, things get missed. The result is inconsistencies and errors that frustrate customers.
“For example, changing an authentication flow could affect an API reference, a quickstart, a support article, and a code example in a blog post. Updating just the API reference would leave people following outdated instructions elsewhere. Thally finds and updates the affected connected content,” Eze told Disrupt Africa.
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How AI Agents Have Amplified the Issue
The rise of AI coding agents has made accurate documentation even more important. Developers increasingly use automated tools to write code, build integrations, and complete other technical tasks. These AI agents often rely on publicly available documentation to understand how a company’s software or API works. When that information is outdated, the AI can generate code built on instructions that no longer work. A single stale page can then spread errors well beyond a company’s website, as developers unknowingly reproduce them in their own code, creating a toxic feedback loop.
For Eze, that makes up-to-date documentation a growing priority. This realisation, along with his six years in developer relations, pushed him to build Thally.
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The Solution: Thally
Eze describes Thally as the “production knowledge layer” for software teams. The platform connects a company’s product repositories with its documentation. This includes websites, help centers, changelogs, and other customer-facing content that explain how its products work.
When a change is merged into a connected product repository, Thally analyzes what changed and what it means for customers. It can examine the code diff alongside product notes, tickets, tests, changelogs, and pull request discussions before tracing the change across the connected content. After tracing, it identifies which pages need updating and drafts the changes. If a change does not affect the documentation, Thally can also determine that no update is needed.
The platform opens proposed updates as pull requests, each with the documentation changes and the evidence justifying them. What’s important to note is that Thally does not automatically publish the changes. A member of the team still reviews, edits, and merges each update.
Thally is built to serve both people and AI agents. The same documentation can be delivered as a traditional website for human readers, as well as in machine-readable formats including Markdown, JSON, and llms.txt. Each deployed site can also provide a Model Context Protocol (MCP) server, giving AI tools a direct way to search and retrieve the company’s current documentation.
Teams can customize their documentation site with the brand colors, logos and favicons, fonts, and light and dark themes. Thally sites are built with Next.js so that product teams can customize everything on the back end.
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Adoption and Integration
Thally operates on a subscription model. The free tier lets software teams publish one documentation site, access pull-request previews, and documentation analytics. Paid plans start at $166 per month. Its core documentation engine is open source, giving companies the option to run the technology themselves. Thally’s cloud platform adds managed hosting and automated tools for keeping product knowledge in sync.
The platform does not limit how many updates teams can deploy. That makes it relevant for engineering teams that ship changes throughout the day.
During beta testing, Thally involved companies like Procta, Hackmamba, and LI.FI worked as design partners, using their feedback to stress-test the platform ahead of the public release.
For Eze, the goal is to take documentation maintenance out of the hands of a single developer advocate or technical writer and make it a part of the product development process itself. By connecting private codebases to the public documentation customers need, Thally gives teams a way to keep their product knowledge current even with rapid software updates.
Main image: Ekene Eze.
