Telecoms giant AT&T is set to offer the first-ever nationwide bundled TV and mobile services, starting at $200 a month for the first year.
The package, which kicks off on Monday, includes HD and DVR services for up to four TV receivers, unlimited talk and text for four wireless lines, and 10GB of shareable wireless data.
The announcement comes just days after the approval of AT&T’s merger with DirecTV in late July. This will make AT&T the only provider that delivers national TV and wireless phone services with one point of contact for customer care on a single monthly bill.
“Today is the first of many planned moves to enable our customers to enjoy a premium entertainment experience almost anywhere,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment and Internet Services.
“We’re going to deliver more TV and entertainment choices to more screens – when and where our customers want it. And we’ll offer incredible value with more flexibility and convenience through our integrated packages that deliver a great experience.”
As part of this launch on Aug. 10, and for the first time nationwide, new DirecTV subscribers will have immediate access to programming on their mobile devices via a walk out and watch TV experience at point of sale.
They can view it on their compatible mobile devices after leaving the store before TV service is installed. The walk out and watch feature will be delivered through the DirecTV app and customers will have a limited time to activate their mobile TV service. AT&T sales representatives will assist customers to set up the app on their wireless device in the store.
AT&T is now selling DirecTV in more than 2,000 AT&T retail stores nationwide – integration built around customer convenience and simplification.
“AT&T is wasting no time extending the benefits of its DirecTV acquisition to consumers,” said Roger Entner, founder, Recon Analytics LLC. “With this newly integrated offer. It’s clear AT&T is focused on offering value on top of convenience to win new customers and become a leader in entertainment and communications.”
AT&T, the second largest wireless carrier in the United States, completed its $48.5 billion acquisition of satellite TV-provider DirecTV last month.
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