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Today, most businesses use the Internet in some capacity. But are you making the most of the World Wide Web? Are you guilty of updating your Facebook page once in a blue moon? Has your number of followers stalled in recent months? If so, it may be time to take a fresh look at how online marketing could benefit you.
SEO (search engine optimization)
SEO is a powerful marketing method. It helps to raise your business up the ranking ladder when consumers search online for products or services. If you appear near the top of a lengthy list of search results, you’re much more likely to attract traffic.
If you already employ SEO as part of your marketing strategy, ask yourself if you’re getting satisfactory results? What are your conversion rates? Have you noticed an increase in traffic or sales since you invested time and money in SEO services? If there hasn’t been a noticeable upturn, it may be time to rethink your plans. You may wish to enlist the services of a company like Chatmeter to help you run a more successful campaign. You can analyze and monitor competitors and track local and organic SEO movements. This will give you an idea of your current standing, and help you improve going forward.
Social media
You may think that you’ve got social media sorted if you’ve got a Facebook page or an Instagram account. But it’s not enough to have a profile. You need to utilize the power of social media to get ahead and generate interest and sales. There’s an audience of billions of people out there, waiting to hear about your business. Rarely will you come across a platform that offers so much scope to attract local and international customers.
If you already have social media accounts, make sure you update them regularly. Provide consumers with up to date information and contact details. Like your social media accounts together and create direct links to your website. Enable customers to place orders by clicking on a link on your profile. Set up live chat or instant messaging. Generate original and engaging content to get people talking and attract new contacts. Once you’re up and running, it’s also advisable to consider using Facebook adverts.
Use innovative systems and techniques to track the progress of your campaign. Work out your target market and tailor your strategies to suit. Do most of your likes come from young people? Have you noticed a growing market in a foreign country? Analyzing trends and data can help you grow your business and stay ahead of competitors.
Image from https://www.flickr.com/photos/epublicist/9733284483
If you don’t already use the Internet to market your business and engage with clients, you’re missing out. In 2016, online marketing is big business, and it could help to take your product or firm to the next level. If you’re not a pro, don’t panic. Get in touch with a digital marketing firm or expand your in-house marketing team. You’ll be amazed at the difference a slick, forward-thinking campaign can make.
Main Photo: https://pixabay.com/en/photos/seo/
