Kelly Burton Reviews Memoir Penned by Starbucks CEO Howard D. Schultz
August 18, 2016
Everything You Need To Know About Criminal Defence Strategy
Everything You Need To Know About Criminal Defence Strategy
August 18, 2016

Modern Businesses Prosper Because of These Key Factors

#WOCinTech Chat

#WOCinTech Chat

As a modern business, you need to know what it is that makes modern businesses prosper. There are a lot of things you’re going to need to get right as often as you can. You’ve got to consider the factors that many modern business owners use to get ahead these days. The good news is you can use this list to help you identify what matters the most. Take these points on board because they will help you transform your business fortunes.


David Brent has come out with some cringe-worthy quotes over the years. But, there is one that was actually very shrewd – a company runs on efficiency of communication. He’s absolutely right about this. In fact, the entire fabric of modern business is built around positive communication. Business owners have to communicate with staff. Staff have to communicate with each other. Companies have to communicate with their customers. Everyone needs to know the direction the business is going to take, and what this means for the future. Bad communication is thought to cost businesses upward of $900 million a year! So, you’ve got to ensure that your communication is always excellent.

Modern Businesses Prosper Because of These Key Factors


How can you make your business more efficient? Well, this is the million dollar question that so many entrepreneurs ask themselves. If you want your company to prosper, you’re going to need to work out how to do this. One of the best things to do would be to introduce the concept of lean manufacturing into the business. It reduces cost in all areas of the business and makes things much more efficient. A lean company is one that is able to prosper with the minimal amount of resources. This frees up money and resources to focus on other things. The future of business seems to be leaning in a much leaner direction. So it’s time for you to get on board and make the most of this while you can

Customer Orientation

The customers are the most important part of any business because without them you wouldn’t exist. They are the ones who buy your products and services and recommend you to their friends. So, you need to make sure you focus on pleasing and satisfying customers wherever you can. Customer-oriented companies always end up having a greater level of success. Indeed, 59% of Americans revealed that they would try a new business for a better service experience. Don’t lose your clients to rival brands. Focus on giving people what they want, plus a little bit more. And make sure you resolve any problems customers might have as soon as possible. This will put you in the driving seat when it comes to keeping customers and attracting new ones.


A lot of the time precision is overlooked in business these days, and it shouldn’t be. You have to understand that certain sectors call for great precision. There will be certain products and procedures where things need to be exact. To the millimeter. And, to achieve this, you’re going to need to have a look at laser-based technology and how you can integrate it. If you want to use a precision laser for anything you can get it at This is really important if you are in the technology or medical sector where things need to be precise. This has to be a priority for your company as much as possible.

Quality Control

Quality should always be a major concern for business owners. You want to make sure you produce and provide the best quality product you can. This is sometimes more difficult than you may think. And you really have to think about what makes a quality product or service. Dedication and attention to detail are a couple of the most important parts of the process. If you have good working conditions and positive staff morale, you’ll be likely to produce better quality products. Your business reputation can be vastly affected by quality control, so it’s really crucial.

Staying Competitive

Modern businesses that prosper do so because they find ways to stay competitive. This is so important in the modern business world. It’s so competitive, and there are so many companies fighting for market share. So, you’ve got to do what you can to ensure that you get your share of the market. It’s important to make sure that you stay competitive at all times. Always try to be one step ahead of your business rivals. This is how you build a success story, and attract clients to your brand. The best ways of staying competitive are to assess your pricing and to looking at the way you treat clients.


We all know how important it is to effectively promote and market a company. These days business has moved more toward how well you can market yourself. The bottom line is, you can sell a rubbish product as long as you promote it well enough. This is why there is so much focus on marketing in modern corporate America. You will need to ensure that your company is spending enough time and money on getting your advertising right. A lot of companies will hire digital marketing teams to take charge of their marketing for them. It will come as no surprise to you that social media is perhaps the ultimate form of marketing. Over 2.1 billion people are active on social media across the world. That’s a lot of potential customers you could (and should) be targeting.

What No One Tells You About Starting Your Own Small Business


The best businesses in the world inspire and affect people on a deeper level. If you can carry out your business mission statement, and inspire people at the same time you’ve struck gold. It’s important to motivate and inspire the staff you have and to encourage new people to want to join the cause. It’s also important thinking about how your clients and customers perceive you as a brand. Successful entrepreneurs like Donald Trump and Sir Alan Sugar have become huge success stories. People look up to them as role models and icons for business. If you want your business to be the same, you must scare the world, and inspire generations.


Recruitment plays a major role in modern business, and can determine how successful you will be. This is something you need to make sure you focus on as soon as you can. Most recruitment these days is carried out over digital platforms and through recruitment agencies. Don’t forget the importance of social media in this process either; almost 83% of job seekers use Facebook! Now, you may decide you don’t have the time to interview every single candidate for the role. So, sometimes it’s useful to get everyone else to do the work for you. It’s vital, of course, that you hire the right people for the job at all times. You will need to list vacancies online these days as it’s the best way to generate interest. It’s important to make sure you optimize your listings for phones as well as laptops.


As a business owner, being able to adapt is one of the most important elements of running a company. The business has got to be able to keep up with changes in society and the economy. If you are adaptable, you will evolve and develop into a successful and enduring brand. The best way to make your company more adaptable is to embrace the digital landscape as much as possible. You need to make it so that you can do whatever you need to change at a moment’s notice. This is going to keep you ahead of the game, and help you increase business. Businesses that are too rigidly stuck in their ways are not going to get very far in a competitive marketplace.

Revealed: What Makes A Great Product Great?

Image: #WOCinTechChat


Innovation is one of the most essential factors in business. You constantly need to be breaking boundaries and trying new things. It’s important to bring in new ideas that will help to take the company forward. Customers are always on the lookout for innovative new products and ideas. So, you’ve got to go to great lengths to make sure the business is always attempting to be innovative. And this is very much a trial by error approach. Clayton Christensen advises “Innovation almost always is not successful the first time out”. So, you need to not let that stop you or put you off. Successful brands are those who try and try again until they get to the place they want to be. Keep trying new things and eventually, something is going to stick and help your business.

If you own and run a modern company, it’s likely that you will have to think about all these things at some point. There are a lot of things that go into running a successful modern brand. Staying ahead of the competition, satisfying clients, and making sales are so important for your brand. And you should use this guide as a reference point for any factors you might need to change.

Main Image: #WOCinTechChat

  • Tags:



    UrbanGeekz Staff
    UrbanGeekz Staff
    UrbanGeekz is the first to market tech blog focused on covering content from a diverse and multicultural perspective. The groundbreaking videocentric multimedia platform covers technology, business, science, and startups.