As a small business in a big world, it can be a little daunting to be faced with the huge presence of the online marketplace. Of course, even a big business in this world can struggle to stay afloat against fierce, ever-evolving competition. The digital industry is instant and constantly changing, thanks to the power of the internet. There are two options: sink or swim.
Now, you’re most likely a dedicated business; maybe you’re only a small team of individuals, or maybe you’re numbering in the hundreds. Whatever the case, it can be hard for a company on a local or a national scale to make an impact on their target demographic. Things have changed, and billboards or newspaper adverts are no longer the way to get your name out and reel in those potential clients just waiting to find you.
You’re not behind with the times, of course. You most likely understand the importance of the internet to any business, whether it’s large or small. Maybe you have a website or other promotional tactics online. However, using online marketing properly and really helping your company to benefit from the power of the global, virtual marketplace is not quite as easy as just ‘getting involved’. Every other company on the planet has got involved.
So, how do you go about standing out from the crowd? How do you begin to create the perfect web presence and start bringing in your target clients, instead of your competitors beating you to the punch?
Your business might already have social media profiles, but that doesn’t mean they’re using them correctly. It also doesn’t mean you’re using the right sites for your business. Twitter won’t benefit the vast majority of companies, and technology moves quickly. That means social media networks become old and irrelevant quickly. It’s important to keep up with the ever-changing online landscape. LinkedIn is great, but Facebook is still the king. Why? Because it has the largest amount of users of any social network in the world. It’s the biggest audience you could possibly find.
SEO has so many different forms to consider, but a responsive website is key. If you’re struggling to develop something with the layout required to meet today’s ever-competitive, ever-evolving and, perhaps, ever-confusing standards, then there’s no harm in getting web designers to help you. Your company has an image and a goal, but a terribly designed website doesn’t get that image across. It projects a lack of professionalism or understanding of current, modern trends, and that instantly turns off potential clients.
However, your business is most likely a professional, experienced and dedicated team of hard-working, innovative and imaginative people. It doesn’t hurt to ensure that your website reflects that, and it could be the boost your brand needs to really make a mark online. If you want people to know how and why you’re better than the competition, then you have to show it through your front page. This is your front of shop; the place to impress.
The marketplace may be mostly digital now, but the way marketing works hasn’t really changed. Creating the perfect web presence is the way to build your company towards success.
Main Image: #WOCinTech Chat