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5 Simple Strategies To Improve Your Tech Startup’s Company Culture

#WOCinTech Chat

#WOCinTech Chat

We would like to think that you understand the importance of developing a company culture when you are a startup. However, trying to develop that strong culture, or changing it to something better, can be tough. With this in mind, we have pulled together some of the best – and simplest – strategies for making positive changes in your startup that will lead to a stronger company culture in no time at all. Read on to find out more.

Recognition and reward

If you want to retain the best talent, you have to start recognizing success and achievement. When you look at any of the biggest and most successful companies in the world, they all recognize the work that their employees do – and reward them accordingly. Of course, this can be tricky when you are a startup – you aren’t cash-rich enough to offer financial rewards. But it doesn’t have to be money – benefits or highlighting great work can be just as useful.

Embrace team-building

How well do your employees get on with each other? In general terms, the stronger ties that employees have with each other, the more productive and willing to work hard they will be. It takes time and effort to allow your employees to build these relationships, so think about team-building exercises or days out for your teams. Also, create spaces that encourage meetings and chats – some of your employee’s best ideas might come from a water cooler conversation.

Learn about your employees

Of course, it’s all well and good expecting your employees to get to know each other. But you should lead from the top, and practice what you preach, too. Sure, it can be hard to know everyone’s personalities, but there are a few tools that can help. According to, organizational charts can help you understand where people are, learn more about them, and share useful information with team members and colleagues.

Be diverse

Many technology startup owners are guilty of hiring people just like them. But if you want to thriving company, you will need to be a little braver with your employment policies. Hiring people from diverse backgrounds helps improve your culture as it gives you insight into new and exciting areas. It helps you see things in a different way, and encourages more diverse conversations, too.

Offer feedback

The vast majority of workers in the country don’t get enough feedback from their managers. And it’s a big problem for anyone wishing to improve their company culture. According to, annual performance reviews are simply not enough, and it’s no surprise to hear that few employees take them seriously. With this in mind, try offering timely, positive feedback throughout the year instead – it will encourage good behaviors and improve productivity by a significant amount.

Make an effort

Finally, if you want to improve your company culture, you have to work at it. It can take a lot of time and effort to implement, but the rewards will speak for themselves. You have to allocate the relevant time to build a culture you are proud of, and that gets the results you crave. And there is no end to the process, either – it’s an ongoing and flexible program of events.

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    Kunbi Tinuoye
    Kunbi Tinuoye
    Kunbi Tinuoye is the founder and CEO of UrbanGeekz. Previously, she worked as a News Correspondent for NBC’s theGrio. Prior, she was a senior broadcast journalist for the BBC in London. Tinuoye currently sits on the SXSW Pitch Advisory Board and CES Conference Advisory Board. She is a key player in the Atlanta tech startup ecosystem and serves as a mentor for Comcast NBCUniversal’s The Farm Accelerator. Tinuoye has received several awards and accolades, including being honored with a Resolution from the Georgia Legislative.