There is a lot of focus on getting visitors to your website these days – but traffic quantity isn’t what you need to be focusing on: it is traffic quality that is important. You can have a million visitors to your site every day of the week, but ultimately, if they are leaving straight away they have no value whatsoever.
With this in mind, we’re going to explore a few of the things you need to consider if you want to attract the right eyes to your website. Read on to find out more on how to make your site more appealing to your ideal audience, and make it more likely they will take the relevant action you need to achieve success with your online business.
The first step towards improving your targeting is to get a better grip on your analytics. Stop focusing on the number of visitors you are getting and drill down a little further. Look at the ‘Sessions’ drill down first: this will tell you where your traffic sources are coming from. The ‘behavior’ tab is also important, as it will show you bounce rate statistics and the number of pages each visitor is looking at. The lower your figures here, the more you need to do in laser focusing your content and pages to your target audience.
There are a few different ways of attracting people to your website. There is organic search, which is driven by SEO rankings – your site will appear when people look for specific search terms. Then, there is paid search – this is where you pay for advertising via campaigns such as Google’s Adwords. There is social traffic, which arrives from Facebook, Twitter and the like, and then there are referrals – these visitors come from other websites when bloggers and writers link directly to your pages.
If you aren’t getting the right kind of visitor to your site, then the chances are that you aren’t promoting yourself properly. There is a multitude of ways of promoting your website, and it’s vital to put as much effort into promotion as you do with things like content creation. Writing a blog post and releasing it live on your site is not a complete job – you also need to get it out there and encourage people to read it.
One of the best ways to ensure you are attracting an engaged audience is to focus on building an email list. If you are enticing people with valuable, engaging content then, inevitably, people will want more. And once you have them signed up to your list, you have access to those people whenever you like and can entice them back to your site.
Personality and story
What really separates your business from all the others in your particular sector? If you can define your uniqueness and use it to create a brand and story, you will find that you instantly become more appealing to a particular market. It’s all about making the right impression with the right people – and your website results should improve as a result.
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