Your business has a sellable product/service; you’ve hired the best and most talented employees possible; you’re in an ideal location; you have a list of prospective clients that’ll greatly benefit from you and what your company has to offer. Yet, no one’s jumping at the chance to get into business with you. Why?
It may be because you’re selling yourself incorrectly. Your business doesn’t have the appropriate brand recognition, and your professionalism may be lacking. People will rarely buy from you or hire out your services if they think you’re unreliable and cannot be trusted. This may be because your website is dodgy, your office’s exterior looks run-down, or because your business doesn’t have the right sales pitch. It is important to appear organized and professional. Here’s how to improve your business’s professionalism.
Nowadays, consumers will turn to the internet when finding the products/services they’re searching for. To target this large demographic, you need to, firstly, be online. By remaining offline, your brand has little chance of becoming a well-known name. The number of people going in-store to carry out their business is slowly dwindling, and by not having a website, you lose sales as well as credibility.
Secondly, your website must look professional. Steer clear of those ‘home-made’ sites and generic templates. It’s a good idea to bring in a professional website designer and have them create a full website which functions correctly and includes all the relevant information while remaining user-friendly. A regularly maintained website will work wonders and make your brand appear trustworthy. You’ll also increase the chance of sales and be able to incorporate digital marketing into your marketing strategies.
Where you work speaks volumes to your customers/clients; especially if you hold a lot of important meetings. Make sure the exterior and interior of your building are well-kept. Hire a cleaner and make sure any dirty cutlery, dishes, and mugs aren’t an eyesore. Keep desks tidy and free from clutter, and ask that your employees dress appropriately.
The exterior of your office is also incredibly important. Clients pulling up in front of your office may make a snap judgment of the type of business you run; so, having potholes, overgrown grass, and dirty walls and windows will reflect poorly on your business. Have a regular window cleaner and gardener, so you do not have to worry about the outside of your office becoming unkempt. Also, fill in any potholes, and if you have office parking, make sure the stripes are visible. These car parking services are available from companies such as Magic Seal; they can ensure all your pavements and parking spaces are well-kept and faultless.
Once you start gaining customers, you’ll need to retain them. Although customers can become difficult, it’s important to employ level-headed and well-tempered employees who can keep their attitudes in check. It’s vital that your customer service team remain polite, both online and offline; it’s also important that they keep up with the demand and reply to as many customers as possible. Use social media as a tool to keep up with your customer’s qualms. Also, remember that if your company is in the wrong, admit it and offer an apology discount.