SPONSORED CONTENT: We live in a world where businesses simply cannot afford not to have a strong online presence in order to gain and maintain success. Each year of the last 3 years, there have been more businesses created in the United States than the years which preceded it. The result of this huge spike in the number of businesses means that there is more and more competition in almost every industry and as such, businesses old and new need to ensure that they are at the top of their game if they want to keep up.
One of the key areas to strengthening the hand of your business is to ensure that your online presence is strong and widely exposed as it is on the internet that your reputation as a brand and a business can be made, maintained and broken. It is important that you consult support from a solid online reputation management team who can work on keeping your online reputation spotless or a company who can repair your online reputation, you may think that this isn’t a worry but look at just how easy it is to have your online reputation destroyed.
Reviews are vitally important to how your company can gain more business, it is the modern day word-of-mouth and in a recent digital marketing survey, it found that 92% of the people asked said that they wouldn’t buy a product or service if there were bad reviews. Sometimes a bad review can simply be a blip, someone who caught you on a bad day or on a day when systems crashed or staff had problems. If this is the case then this bad review will likely fall into the sea of positive reviews and not be taken into consideration by most. With that being said, because of the ease with which you can leave reviews for others, there is nothing stopping your competition from leaving a series of slanderous bad reviews in order to lower the appeal of your company.
Businesses can really live or die on social media and if you are going to utilize the medium to promote your business then you will need to ensure that you are using it in the right way and engaging, caring for and fixing issues for your customers. Twitter has become a customer service page for many business users and one move by you will be seen by the world in a heartbeat. Never underestimate the power of social media and if you aren’t careful, your reputation could be destroyed in seconds.
Online influencers are blog owners and writers who work within your niche and have a strong power over others when it comes to their reviews and recommendations. Much like when a chef is never aware that a food critic is coming in, you will never know when you are dealing with these influencers and if they suffer a bad experience then your reputation could take a huge hit in a single blog post.