Oscar-winner Will Smith, alongside Chris Rock, will now be immortalized in a meme coin for cryptocurrency.
A coin based on Smith and Rock’s physical altercation at the 94th Academy Awards has made its way into the encrypted world with a possible payoff, according to Forbes.
Dubbed the Will Smith Inu, the coin’s value skyrocketed to 469% over the span of 24 hours since Tuesday at 7:00 a.m. ET at a record high. Despite the surge in popularity, holders expecting to cash in will need 2.3 million Will Smith Inu coins to get a payout.
Coins are minted for a number of reasons, so when moments happen in pop culture, cashing in on the popularity moves rather quickly. However, since these types of coins are never licensed, investors don’t prioritize the momentum. A DAO is currently profiting off the coin’s NFT selling from $7 to $86.
The token has so far sold 13.7 in NFTs grossing over $47,000. Coindesk predicts that the Smith and Rock-themed coined will see the same fate as rapper Kanye West’s “Coinye” token. The Chicago lyricist sued the developers to which they eventually dropped the project and signed a settlement agreement.
The incident’s benefits don’t stop there. Smith’s behavior may have received mixed reactions worldwide but Rock’s turnout seems to be a good one, financially that is.
Ticket sales for the comedian’s stand-up tour, Ego Death, got a spike over the past few days.
“We sold more tickets to see Chris Rock overnight than we did in the past month combined,” ticket marketplace site TickPick shared via Twitter.
Kyle Zorn, who’s the company’s brand manager, says prices have also gone up as a result of the incident. On March 18, tickets were as low as $46 but since March 28, fans can expect to dish out over $400 to see the “Everybody Hates Chris” creator.
Main Image: Will Smith speaking at the 2017 San Diego Comic Con International, for “Bright”, at the San Diego Convention Center in San Diego, California. Photographer Gage Skidmore.