Leveraging Generative AI for Content Creation

You’re staring at a blank screen. 

You know you need to create content to gain exposure and showcase your expertise, but getting started can be so hard to do. 

I have good news.

A smartphone, a transcription service, and generative AI are all you need to put out your thought leadership in a quick, ethical, and effective way. 

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I have a blog. Writing blog posts has always been a struggle for me. With a technique I learned from Brynne Tillman of Social Sales Link, it’s much less of an issue.

Here’s how it works. 

Using the voice recorder in my smartphone, I record myself speaking about what I want the blog post to be about. I talk about the insights I want to convey, stories that go along with those insights, and any other pertinent information. 

I then use a transcription platform (I use Descript but there are others out there) to generate a transcript of the audio. Descript offers 1 hour of audio transcription per month for free.

With generative AI (I use ChatGPT), I type the following prompt to develop the blog post “create a 400-word blog post solely using the following transcript without doing external research.” I copy and paste the transcript after the prompt to create the blog post. Based on how long I spoke in the voice recorder, I may vary the number of words. For instance, if I spoke for 3 minutes, I may ask for a 250-word blog post. 

Once the blog post is generated, I edit it by adding embellishments, including additional insights, and trimming unnecessary sections. I post the blog post on my blog, mention the blog post in my email newsletter, and often post links to the blog post on social media (LinkedIn is my preferred platform). 

What I like about this method is that the blog post is based only on the transcript, not on external sources accessed by generative AI. 

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This technique can work for other forms of content, such as social media posts, YouTube video descriptions, and podcast show notes. It’s free, too (as long as you don’t go over 1 hour a month transcription if you’re using Descript). 

As a technical person, perhaps writing isn’t your strong suit. With this technique, you can still get your ideas out there in written form, which will benefit those who prefer to read rather than listen to a podcast or watch a YouTube video. 

Funny enough, I didn’t use a voice recorder and generative AI to write this article. Just know that it’s a viable option.