Have things started to get a little stale at your business? Do you find yourself doing the same thing, day in day out? If the answer is yes, then you’ve come to the right place.
Sometimes it’s hard to maintain interest in your company over time. Often businesses just fall into steady habits, churning out products and processing clients. The whole enterprise soon devolves into one big, joyless chore. But it needn’t be that way. The following are some tips for how to get people excited about your business again.
We tend to think that the secret to marketing in the digital age is to do some clever SEO online. But while that’s important, it’s not a great way to get people excited about your business.
People love other people. They’re obsessed with what other people are doing and what they think. And when it comes to interacting with a company, they want that human touch more than anything else. This is good news for savvy business owners. Most businesses are full of people, ready and willing to help. So why not make them ambassadors for the company?
The first thing you’ll want to do is make sure your employees are kitted out with all the stuff they’ll need. Ambassadors should be well dressed and wear lanyards with company logo. Then they should march forth to tell the rest of the world about their mission, the company products and their brand.
Ambassadors who treat people well and genuinely engage them will bring all sorts of amazing benefits to your business. If all goes well, you’ll create loyal customers who are excited about your company again and the quality of service it offers.
Some companies have seriously exciting products, like the makers of digital cameras. But all too often, a lot of that excitement can ebb. It sounds strange to say it, but people get bored of the same high-quality product releases year after year. They want something new.
If your company is truly doing something new, then a great way to publicize this is through a launch event. Company events have gone from strength to strength over recent years. Customers aren’t just interested in company products anymore. They want to know more about the company itself and its plans for the future. An event is a great way to launch a product, talk about your ethos and a whole lot more. If you’ve got a new product that does something people haven’t seen before, do a live event and create a buzz.
Right now companies are doing all they can to engage with customers in new ways. Many companies have already turned to social media. Even firms that do mundane things, like unblock toilets, have found ways to engage customers.
The internet, therefore, is an opportunity to create a buzz around your business. You can use it to organize events, do promotions and even start an owners club. When it comes to online marketing, your imagination is the limit.
Main Photo: #WOCinTech Chat