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Moving To A Bigger Office? Here's Why Cleaning Your Old One Must Be A Priority!
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The Essential Ingredients For A Strong Business Foundation

4 Certain Routes to Business Success, strong business #wocintech chat

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When you are just starting out in business, there is a lot to take on board and a lot to consider. If you want your business to be a success, you need to first ensure that it has a strong foundation. This in itself is one of the most difficult parts of the running of any business. But provided that you get it right, it is also one of the most rewarding aspects of the whole journey. The truth is, a strong foundation relies upon certain key ingredients being in place. As long as you have those, you can be sure that your business is on the right track. But what are they? In this post, we will go through some of the main components of a strong business foundation. Read on to find out what they are.


Without a clear sense of direction, it can be difficult for a business to know what to do in certain circumstances. One of the most important things for any business is the ability to plan ahead. You don’t necessarily need to be able to plan far ahead. But at the very least, you should know where you are intending to go and within what kind of timeframe. If nothing else, it means that all the major decisions any business needs to make are much easier. When you set out, draw up a plan – and make it as detailed as you possibly can. You will feel much more able to take on whatever might be thrown at you.

When you are starting out in business there’s a lot to consider. In this post, we’ll go through some of the main components of a strong business foundation.



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The way your business is received by the world is another hugely important factor. Of course, you only have a certain amount of control over this. However, that doesn’t mean you shouldn’t do everything you can to influence it in the right way. You should – and there are plenty of ways of doing so. The obvious main thing here is to ensure that your marketing properly reflects your business in a way which you are happy with. But there is more to it than that. You should also make your PR a priority from the word go. With proper PR, you can more easily control what people think of when they think about your business. Find out how to make the most of your PR, and make sure that you are doing so.


The calibre of people you employ is the biggest determining factor in how your business operates. In a very real and direct way, your business is only as good as the people it employs. It goes without saying that you only want to hire the best. However, how can you know what the best looks like? The key here is to have a specific idea in mind of the kind of people you want working for you. Once you know what that is, you can carve out a recruitment process designed to find them. Having the right people in place is often all you need to keep a business going strong for longer.

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    Kunbi Tinuoye
    Kunbi Tinuoye
    Kunbi Tinuoye is the founder and CEO of UrbanGeekz. Previously, she worked as a News Correspondent for NBC’s theGrio. Prior, she was a senior broadcast journalist for the BBC in London. Tinuoye currently sits on the SXSW Pitch Advisory Board and CES Conference Advisory Board. She is a key player in the Atlanta tech startup ecosystem and serves as a mentor for Comcast NBCUniversal’s The Farm Accelerator. Tinuoye has received several awards and accolades, including being honored with a Resolution from the Georgia Legislative.