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Strategize and Energize: Steering Your Brand Through Difficult Times

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Steering your brand through the minefield of the corporate world is difficult. You have to understand what dangers and difficulties you might face as a business. And you have to do what you can to try to strategize and energize your company so you can survive in the business world.

Make People Trust You

In times of difficulty, you need to think about how your business can be successful. And one of the best things you can do to achieve this is to make sure you are a trustworthy brand. Many people can be dubious about brands and new businesses. Trust is the best way of making sure you develop a strong bond with customers and employees. This will help to elevate your company and make it better. So, you have got to consider what is involved in the process of building trust. Transparency is really important and a great way of helping you do this. But, you also need to consider what matters as a company. Trying to be ethical and fair is also a very good way of building trust with the people you encounter. Consider the fact that more than 90% of customers desire authenticity from businesses in their social media posts. People like honesty and they respond well to it. Make sure you are as honest and forthcoming as possible, and people will trust you more as a result.


Communication is one of the lost art forms in business these days. In fact, it plays such a big role that anyone who isn’t communicating is going to struggle as a result. You have to make sure you are in constant communication with your staff and your customers. That way everyone knows what’s going on and people know what to expect from the business and themselves. Communication has been proven to affect productivity and is important for customer retention. Every aspect of business can be made better or worse depending upon the level of communication present. So, if you want to get the brand through some difficult times, you have to make sure you are always communicating. It’s the business secret you wish you knew about years ago. And, now you do know about it, you can take the time to perfect it as much as possible within the business.

Focus on Branding

A lot of business owners don’t take the time to focus on their branding. This can often have more of an impact on the business than anything else. You are trying to build a brand that is recognized and respected across the world. And the only way to do that is to develop a more agile brand strategy for your business. This is something you have to prioritize right now. And it might be worth getting help from a branding and marketing expert to help you with this. It’s something you really need to get spot-on because it will help your company grow at a faster and more impressive rate. Branding matters so much in business because your brand is your identity. As Diana DiTomoso once said, ‘Your brand is your promise,’ and this is what customers are going to remember. What you say and how you say it defines your brand and your values as a company. And, the more you improve your brand, the better you will become as a business.

Be More Hands-On

The best thing you can do as a business owner is to be more hands-on. This is not an industry for wallflowers. Nobody is going to take your company by the scruff of the neck and drag is through tough times towards glory. You’re going to need to take charge of this yourself. So stop waiting around for someone or something to help make your company better. Instead, you need to do what you can to make sure you are decisive enough to take your brand to the next level. Be a hands-on business owner so you can understand and improve every aspect of your business. If you want to navigate the difficult parts of running a business you need to be as hands-on as possible. Maybe you can become a little less involved when your business reaches a place you want it to be. In the meanwhile, try to make sure you are as detailed, attentive, and hands-on as you can possibly be.

Revitalize Your Workforce

A struggling workforce is the best indicator that your business is having problems. Things change, and people change. And, in order to steer your brand through difficult times, you have to make certain that you have the right people. This sometimes involves revitalizing and upgrading your workforce. You have to make sure you have the best employees in the business representing your company. The thing is, this can be tricky because every startup out there is competing for these same prospects. So put yourself at the front of the pack by any means necessary. For instance, you need to know that 79% of job seekers will use social media in their job searches. So, if you don’t know how to utilize social media to promote your company, then you’re at a disadvantage. Having the best possible employees working for you is a great way to revitalize and energize your business. Make sure you do whatever you can to bring these people on board and help your company.


Inspiration is a tricky one in business. See, sometimes we need it, and it can help us to form our best ideas and execute the ultimate strategy. But, on the other hand, sitting around and waiting for divine inspiration is not the way to go. Yes, inspiration can strike anytime, and it often does. But, the best thing you can do is not to wait around for this to happen. Instead, you need to make yourself a proactive business owner. If something needs to be done, you need to get out there and get it done. Don’t wait around for the moment to strike you. Instead, you have to be assertive and make the changes you want to see in your business. But, you also have to try to inspire those around you through the things you say and do.

Give People an Experience

One of the most important things you can do as a business owner is to give your customers an experience. The experience is a big part of the process of attracting clients to the company. People these days are looking for so much more than simply quality products. They want to be able to have a full and real experience by using your brand. And that’s why you have got to think about how to give them this experience. Customer service is, of course, hugely important, and you can use it to help here. Amazingly, over 75% of brands don’t understand what engagement means in the business world. You have to understand what it means because engagement is the most crucial part of giving your customers an experience. They need to feel a connection with your brand, and this will help with retention. Don’t forget, people will often remember an experience over a product or brand. So, if you can focus on making the experience a memorable one you should have no problems retaining the clients you want to.

The difficult times are going to come in business, and you have to make sure you are ready for them. You have to be able to change and adapt to anything that happens. There’s no doubting that we live in uncertain and ever-changing times. And we have to make sure we prepare our startups accordingly. Don’t let anything catch you unawares. Make sure you are prepared and ready for it as a business owner.

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    Kunbi Tinuoye
    Kunbi Tinuoye
    Kunbi Tinuoye is the founder and CEO of UrbanGeekz. Previously, she worked as a News Correspondent for NBC’s theGrio. Prior, she was a senior broadcast journalist for the BBC in London. Tinuoye currently sits on the SXSW Pitch Advisory Board and CES Conference Advisory Board. She is a key player in the Atlanta tech startup ecosystem and serves as a mentor for Comcast NBCUniversal’s The Farm Accelerator. Tinuoye has received several awards and accolades, including being honored with a Resolution from the Georgia Legislative.