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Here’s How To Make Your Website’s Blog A Success

The Essential Aspects To Any Digital Marketing Campaign

The majority of businesses – around 90 percent, have a blog attached to their website. This is because having a blog attached to your website comes with a range of benefits. From helping to increase domain authority and improve Google ranking to increasing the likelihood that people will return to your site more than once, adding a blog to your site can bring plenty of benefits.

Of course, just because adding a blog to your company website can be beneficial, that’s not to say that it’s guaranteed to be. To ensure that your website’s blog is a success, here’s what you need to do:

Ensure it fits the niche of your company

The first thing that you should know about adding a blog to your business website is that it’s crucial that it’s in the same niche. Adding a blog about family life to a website that sells designer clothing has very little chance of success. Your blog should be aimed at the people that visit your website and should be focused on your business and what you offer your customers. Say, for instance, you run a social media management business, then your blog should focus on social media and business posts.

Make sure the content is interesting and informative (and well written)

If you want people to read your blog, it’s important to ensure that the posts you share are interesting and informative. It’s important to understand that unless your blog posts are interesting and unique, then it’s unlikely that many people will read them. So, you need to ensure that your titles are eye-catching and engaging and that your content hooks your readers from the first word. This is easier said than done, but with practice, and a little help from blog post title generators, you can make it much easier to write interesting and informative content.

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Take SEO into account

SEO – aka search engine optimization is one of the most important things when it comes to blogging. You see, the use of SEO in your posts will increase their search engine rank, meaning that your website will get more views, and so, it’s domain score will increase. SEO is somewhat complex, but it’s all to do with keywords, and ensuring that they are fitted naturally into each article. An article that’s packed full of keywords in an unnatural way will get a low SEO score because it will seem spammy. If you’re unsure about doing your own SEO, it could be worth using an SEO company to do it for you. That way, you know that your articles will all have high SEO scores.

Post on a regular basis

If you’re only going to post fresh content every couple of months, there’s no point adding a blog to your website. If you want to make the most of your blog site, you need to be posting to it on a regular basis. Ideally, you should be posting at least two articles a week. Remember, the more you post, the higher your website will rank in search engines.

So, there you have it, how to make your website’s blog a success.

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Follow Kunbi Tinuoye on Twitter@Kunbiti

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Kunbi Tinuoye
Kunbi Tinuoye
Kunbi Tinuoye is the founder and CEO of UrbanGeekz. Previously, she worked as a News Correspondent for NBC’s theGrio. Prior, she was a senior broadcast journalist for the BBC in London. Tinuoye currently sits on the SXSW Pitch Advisory Board and CES Conference Advisory Board. She is a key player in the Atlanta tech startup ecosystem and serves as a mentor for Comcast NBCUniversal’s The Farm Accelerator. Tinuoye has received several awards and accolades, including being honored with a Resolution from the Georgia Legislative.
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