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Your website is an absolutely essential component of your business. It is, after all, the first impression that most people are going to have of your company! So you need to ensure you’re not putting people right out of the gate by ensuring that your website is running fast and smooth. Don’t let it grind to a halt by making any of these mistakes!
Using a terrible host
This is probably top of the list of most common mistakes that business owners make regarding their website: they go for the cheapest web host they can find and end up suffering as a result. Yes, I know that cheap is good, especially if you’re just starting up a business. But you really do get what you pay for in this arena! Ensure that you check out the technical specifications of the host you’re thinking about working with, as well as the feedback from people that they’ve worked with previously.
Not focusing on your own tech infrastructure
Now here’s something a lot of business owners forget when they thinking about the performance of their website: they forget to make sure things on their end are running okay! The fact is that that speed of your own servers and general tech infrastructure can have big effects on the usability and speed on your website. Uploading and processing speeds will be determined largely by how powerful your infrastructure is. This is why you need, at the very least, a good broadband provider. There is a company out there that allows you to compare broadband bundles. It might be time for you to visit their website.
Forgetting to optimize
Large images and other website assets that you’re using can cause great harm to your website’s speed if they’re not optimized correctly. Images should be properly compressed before you add them to the website. Compressing images can actually be done without sacrificing image quality. A lot of business owners make the mistake of assuming that images will load quickly for everyone, but they’re actually a huge contributor to general website slowdown.
When people think about technology and testing, they usually think about the quality assurance you get for tangible products such as phones, or testing for video games. A lot of people forget that changes to a website also need to be tested to ensure that they don’t wreak havoc on others areas of the website! AB testing is certainly something you should be looking into, but you can also get software that will help you run stress tests, which help you simulate floods of people visiting your website.
Employing an unreliable CMS
Your content management system should be simple but comprehensive, accessible and streamlined but powerful enough to impress even the most technologically-minded people in your business. All of this combines to ensure that updating your website can be done with ease. This is an essential component to your business website because, if there are any problems, they need to be resolved as soon as possible. If a developer makes a mistake, you need to be able to rectify it or reverse the changes completely with complete ease.