BMW Celebrates Diverse Women Trailblazers Making A Difference

PR maven Lalohni “L.A” Campbell was just one of four outstanding women recognized at the BMW of North America’s “Women Who Pay It 4ward” Honors brunch in Atlanta last weekend.

Campbell, President of Atlanta-based Per Se Media Group, has been making waves in the world of communications for more than a decade. She was honored for her professional achievements and longstanding commitment to volunteerism. The MBA graduate has served on Atlanta’s Resource for Entertainment & Arts and Atlanta Bicycle Coalition boards, as well as leading international outreach for Caring For Others Inc.

Campbell, an Atlanta-native, was celebrated alongside Sojourner Marable Grimmett, the Senior Public Affairs Officer and Digital Strategist for the Fulton County Government; Simone Harrison, who serves on the Board of Directors for the Technology Association of Georgia (TAG); and Sonya Halpern, who served as a member of President Obama’s Advisory Committee on the Arts for the John F. Kennedy Center for the Performing Arts.

“You’ve got to roll up your sleeves,” said Campbell during her impassioned speech.” You can’t worry about title or position because there are people who are hurting who need our help. People deserve our help. Not a handout but a hand up. There’s a subset of people in our own backyard who really deserve hope and dignity and that’s what motivated me to do what I do.”

All of these professional women have graduate degrees.

Now in its third year, the BMW’s “Women Who Pay It 4ward” event series pays homage to women of all hues making an impact in their fields, communities, and the lives of others. The first brunch kicked off in Chicago and has now touched additional markets, including New York, Los Angeles, and Washington.

Presented by BMW and MADE Magazine, last Sunday’s exclusive, invite-only experience was held at the fashionable STK Atlanta Midtown. Well-heeled guests were treated to hors d’oeuvres and cocktails. Guests who attended included former “Atlanta Exes” star Monyetta Shaw; Women on the Move’s Kim McNair; James Brown‘s daughter, Dr. Yamma Brown; and public relations guru Diane Larche.

Invitees had the opportunity to “Drive for a Cause”. For every guest that test drove a BMW 2, 3, 4, or 5 series, the luxury car brand made a donation to Enchanted Closet, a non-profit that provides tools for enhancing the self-esteem of high school girls from low-income families.

A female powerhouse in her own right, Deanna Hamilton emceed the honors brunch. Hamilton is the founder and CEO of Circle One Inc., a consumer product marketing and multi-format printing company.

In 2015, BMW launched the series in Chicago to reach a professional and diverse audience in an impactful and meaningful way. The brunch event is an ideal opportunity for BMW to inform current and potential customers on its offerings, as well as its social change work and goals. Last year, through this experience BMW donated over $10,000 to charities serving women.

“The best feedback I’ve received about the ‘PayIt4Ward’ series is that it promotes community,” said Kevin Williams, Head of Multicultural Marketing at BMW Group. “These women want to know about their peers impacting the local community and lend their help. BMW is honored to be able to continue aiding in that networking process this year.”

Main Image: (L-R Honorees Simone Harris, Sonya Halpern, Lalohni “L.A.” Campbell and Sojourner Marable Grimmett, with BMW’s BMW’s Kevin Williams (center)

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• Tags:
• BMW
• MADE Magazine
• Pay It Forward
• Philanthropy

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