The world is in a sorry state, and nothing looks set to get better anytime soon. While things seem uncertain in our country, they’re even worse elsewhere. It makes sense, then, that we all want to do our bit. The only trouble is that things seem so awful, few of us know where to start. The good news is, being a business owner puts you on better footing than most. You have an audience, and as such, you exert some influence. So, how can you use it for the better?
The most obvious and widely used method would be charity campaigns. What form these take is up to you. It may be that you encourage a dress-up day among your staff. Encourage employees to donate a small amount to dress up for the day. In-house raffles are another fantastic way to drum up money. You could call on people to donate prizes, then sell tickets around the office. Of course, the amount of money you can make this way depends on how many colleagues you have. If you prefer, take your campaign to the public. It may be that you want to develop a charity product and donate some of the proceeds. If you work out of a shop, having a charity pot next to the till will also make a huge difference. Steps like these stand to make a fair amount of money for a good cause, and they don’t take any effort!
EMPLOY WHERE IT MATTERS
It’s also important to note that, as an employer, you could make a huge difference to individual lives. There are minority groups out there who, through no fault of their own, have a hard time seeking employment. Instead of hiring the ‘shining’ candidate, consider less privileged options. Immigrants, for example, are often in dire need of work. Yet, few employers are willing to take the risk. Going down this path is a fantastic way to make a change. If you’re considering it, talk to immigration lawyers and ensure you do everything by the book. Or, you might want to look a little closer to home. Young people find it difficult to catch a break, especially those from difficult backgrounds. If you’re willing, you could even look into hiring ex-convicts. It’s not a risk-free option, but everyone deserves a second chance.
An essential thing you can do is raise awareness. Any donations you or your team make will be a drop in the water compared to how much awareness can earn. Use your platform to spread the message of your chosen charity. It’s the best chance you have of making long-term ripples to negative ways of thinking. Plus, it may show your audience something they weren’t aware of. We’re not saying you need to go all out with political statements. That won’t do your business any favors. Instead, share charity pages. Take pictures of your dress-up days on social media and make sure people know why you’re doing it!