While many businesses solely operate online these days, a lot of the traditional marketing methods are still being taken advantage of to help create brand awareness, with flyer distribution being one of them. Handing out or delivering flyers has always proved to be a reliable source of new clientele, and even though digital marketing methods give businesses more these days, flyers still have many benefits. For any business that takes advantage of flyer distribution in marketing, it’s important flyers are designed appropriately, otherwise, they aren’t going to be as effective – and the below tips are just some of the ones that should be implemented when it comes to the design process.
By sending out flyers, you’re attempting to approach potential clients that don’t know anything about your business, so it’s important your flyer gives off a good first impression. For example, if you’re using stock photos on your flyers that contain a person as the main focal point – ensure you get a photo of that person smiling, so your business appears more approachable.
Investing in flyers is usually a cheap traditional marketing method, but a lot of companies do not go the extra mile when it comes to spending more on better quality paper or print work. Find a printing firm that can give you an option when it comes to print quality, so you can hand out the best-looking flyers that feel great in hand. The problem with flyer marketing is that most people will look at the flyer once and then trash it if it doesn’t look or feel appealing, but if you can make a flyer look like a keeper, there’s no reason why potential clients won’t pin it up at home or in the workplace.
You could go all guns blazing with a leaflet that’s designed based on bright colors, but that’s not always the way forward. Sometimes approaching customers with a flyer that sets the right tone is a fantastic way for it to get noticed and you can do that by using bright colors and a detailed greyscale photo background that gives any flyer the right tone.
You need to provide as much information on the flyer as possible, but it’s also important to be clear about what you’re offering. Consumers get bored reading leaflets that don’t get straight to the point, so you also need to make sure you’re concise in doing so.
The problem some designers have when it comes to flyers is that they don’t make their flyers user-friendly in the sense readability is poor. If you have a lot of information you need to get across to your clientele, it’s important you set out the text so it’s easy to read. You can set out text by using one of the many gridding methods, and that will essentially provide better readability.
Whether you’re looking for a club flyer design or something that’s going to give your brand more exposure, the above tips will give your marketing strategy more chance of succeeding thanks to a better overall design.