5 Tips for Taking Your Print Advertising Campaigns to the Next Level

Print advertising is still popular and effective despite the growth in online advertising. In fact, it’s ideal for reaching a highly relevant audience – whether you’re planning to reach local residents or you want to build visibility among a niche audience. The best part is that it can also be very cost-effective if you plan it well. To make sure your print advertising campaign reaches and attracts the right audience, you can use the following tips:

1. Use Color and Use It Right

Your advert should immediately grab the attention of your audience and make them want to read more. That’s why you should always try to use color whenever possible. Print magazines will give you the option to publish four-color ads, which tend to drive a higher response rate. But even if you can’t afford to get four-color printing, spot color could be an alternative option for your ad.

Although color printing may cost you a bit more, you’re likely to experience higher returns in the form of response rates. Besides, you can always look for a cheap brochure printing service that delivers high-quality prints for colored ads. While color is important to attract your audience, you shouldn’t simply run an ad with all the colors of the rainbow in it. Instead, choose a color scheme that fits your brand logo and your message. Mix complementary colors together to make sure certain messages are highlighted and your ad stands out.

2. Consider Readability When Choosing Typography

Before going to a magazine printing or brochure printing service, you will need to carefully design your ad and choose from a wide array of fonts. Fonts are very powerful and create impact with the reader. Also, some fonts are more appropriate than others depending on their usage.

While the abundance of font types can be a good thing, it can also be overwhelming. Don’t get distracted by fancy fonts when looking through the typography options. Instead, opt for something that looks great and is easy to read, while still complementing your brand and product. A clean, uncluttered font design would be the most preferable and you shouldn’t try experimenting with crazy fonts yet until you’re 100% sure it will work with your message. Try typing up your message and see how well the font looks and reads before you decide to finalize it. And don’t forget to seek the input of others because what reads well to you may not necessarily be so for others.

3. Use Concise and Easy-to-Understand Pitch

When it comes to advertising, people don’t want to waste their time trying to figure out what you’re trying to say. Neither do they want to read through huge chunks of text to understand your messaging. So if you want to improve the effectiveness of your print advertising campaigns, make sure you come up with a short yet clear pitch. A headline that immediately draws attention and a few points to establish the value of your product or service are all you need to create effective advertisements for print brochures or magazines.

4. Include Compelling Photographs or Graphics

Whether you decide to use a photograph or a vector graphic is up to you. But no matter what you decide in the end, make sure you avoid running your print advertising campaign without any sort of imagery to enhance the design. Graphics can add a fun and creative element to your ad. Photographs, on the other hand, can put your product in context and even set the mood and tone for the ad. So you can carefully choose between the two options depending on what you wish to convey.

5. Don’t Forget Your CTA and Contact Info

What do you want people to do after they see and read your ad? Do you want them to visit your store? Do you want them to use a certain coupon code for their next purchase? Or maybe you want them to call you up for a customised price quote. Whatever the end goal of your ad may be, make sure you clearly convey it at the end of your message. An ad without a call to action isn’t really an effective ad so make sure you craft the perfect CTA copy that’s concise and actionable. Make sure your ad also contains important contact information such as your phone number and/or your address depending on what you want your audience to do. In short, you should make it easy for people to immediately take the desired action after seeing your ad.

These are five effective tips that you can use for your next print advertising campaign to ensure better results. Make sure you carefully follow them if you want your print ads to have a bigger impact and at

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• print advertising

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