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4 Things All Successful Startups Have in Common

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Maybe you’re someone who works at a startup or wants to have one yourself someday. Either way, it’s good to know what those companies are doing right to get to where they are today. One reality we can all agree on is that it’s never an easy road.

There are obstacles and challenges on the path to building a thriving business. It’s important not to give up, and to instead keep pushing forward. It’s clear that they got to where they are because of perseverance and hard work. There are several positive aspects that have allowed them to prosper. See four things all successful startups have in common.

They have Strong Teams in Place

Any startup knows that it’s never one person who builds an empire; it takes a team of people to allow the company to succeed. For startups to have the best of success, they need to hire capable individuals who are rich in knowledge and initiative. When hiring, be thorough. Take your time and look for those who will offer something of value. No startup can afford to carry deadweight; every member of the workforce needs to put in their weight when trying to make your business flourish.

Their Technology is Current

A smart startup knows that technology is key to optimizing your company. Therefore, you need up-to-date technology and the most current software. Also, all companies need to ensure that their technology is secure, otherwise data breaches could spell trouble for their business and unravel any headway. For instance, if you’re using the cloud, then a cloud access security broker from Skyhigh Networks is ideal when keeping data secure and free from criminals. Successful startups know that their data and information can’t be floating around to anyone. They’re willing to put in the time, energy and resources to make sure their technology solutions are in place and done right.

They have a Solid Product or Service

If you’re a successful business, it’s because you’re committed to offering valuable and quality products or services. You can have the rest of your requirements in place and try to win over your customers, but it’s not going to work in the long-term. You need to be proving yourself through what you’re selling. Customers have to be satisfied investing their money with you. It’s not enough to put average goods on the market.

They have a Marketing Strategy

Any startup that’s successful knows there’s a marketing component involved. You need to have a strategy in place that gets your brand out there and helps you build a loyal following. It doesn’t matter how great your product or service is if no one knows about it. Commit to building a team who can reach your target audience at the right time and move the needle. This is especially important when you’re just starting out and are a small business.


There are some businesses who simply know how to do it right. Learn from them and use these tips to give your company a jump-start in the right direction. These are four things all successful startups have in common.



    UrbanGeekz Staff
    UrbanGeekz Staff
    UrbanGeekz is the first to market tech blog focused on covering content from a diverse and multicultural perspective. The groundbreaking videocentric multimedia platform covers technology, business, science, and startups.