Nigerian And Kenyan Creators To Monetize On Meta Starting June 2024

Meta will enable content creators in Nigeria and Kenya to monetize their content on Instagram and Facebook starting in June 2024.

Meta’s initiative, which will see creators earn money through ads and other features, is a move by the global technology company to keep the country’s top content creators on its platforms.

Creators can run ads in-stream and Instagram gifts, enabling users to buy digital tokens supporting their favorite content creators.

“Nigerian creators have global reach,” Nick Clegg, President of Global Affairs at Meta, told some of Nigeria’s top creators in their Lagos office. So we’re allowing them to use other tools, such as Instagram stars and gifts, available to creators worldwide.

Creators in America, Australia, Canada, and South Korea were the first to be able to earn through “Ads on Reels,” in 2023, a performance-based program that pays according to how the number of plays their reels get. 

“With a performance-based model, creators can focus on content that resonates with their audience and helps them grow,” Meta said in May 2023 after months of testing the program. 

Meta Visits Africa To Enable Content Monetization

Clegg led a delegation on a week-long visit to Nigeria, South Africa, and Kenya in a bid to meet with policymakers, creators, and local innovators in the region. The Meta team met with President Bola Tinubu and reiterated its commitment to facilitate Africa’s digital economy.

I spent last week in Sub-Saharan Africa, speaking w policymakers, creators, & local innovators in Kenya, South Africa, & Nigeria. We discussed everything from connectivity + digital literacy to creator monetization + the importance of open sourcing for democratizing AI. It’s an… pic.twitter.com/SJEYzSbg6E

— Nick Clegg (@nickclegg) March 26, 2024

Clegg also spoke about Meta’s 45,000km subsea cables, which landed in Lagos and Uyo in February 2024. It was a timely conversation, one week after damages to subsea cables across Africa slowed down internet service and disrupted banking in various African countries. 

“The way we built to Africa is that [the subsea cables] are sunk by 50% more under the seabed, so it will be less susceptible to that disruption, which I think will enhance connectivity,” Clegg shared

Also, Kenya’s inclusion in this project, announced by President William Ruto, follows a successful trial program and is poised to begin in June 2024. This move is set to revolutionize how Kenyan content creators interact with and benefit from their work on these platforms.

South Africa and Egypt are the African countries that were already part of Meta’s Facebook Creator program.