Online Marketing Is Rapidly Evolving: Are You?

There’s never been a more exciting time in the world of marketing. Things have changed so much over the last five years that 2016 is practically unrecognizable from the perspective of 2011. Now we have genuinely mature online platforms that are themselves constantly evolving. It’s an exciting adventure just trying to keep up with the latest trends.

Businesses who stay on top of what’s happening in the online marketing space are going to make a success of themselves. But businesses that don’t use the latest technology are going to fall behind, or at least miss out on a windfall.

So what’s the latest thinking in making online marketing campaigns effective in 2016? Let’s find out.

Video Marketing

Video marketing has been around since the advent of TV, so how it is an emerging trend? Well, it turns out that global internet speeds have passed a critical threshold. Now, practically everybody is able to play and stream high-definition video right to their computer. As a result, we’re seeing an explosion of online video platforms. In November last year, for instance, Facebook played host to 8 billion video views per day. For Youtube, it was even higher.

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What this reveals is that video is the preferred medium for most consumer. It’s certainly preferred to text, according to studies. Now businesses are looking for partners, like Rocket Productions, who can produce quality video. One trend at the moment is for companies to advertise using explainer videos. These are like moving versions of the ever-popular infographic. And they can condense an otherwise complicated business idea into a few choice words and diagrams.

Wearable Technology

2016 has arguably been the year of wearable technology. It was finally this year when we got products that actually improved our lives. For instance, Fitbit introduced a wearable that provided useful biometric information.

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The rise of wearables is, as yet, an untapped marketing resource for many companies. Bleeding-edge companies, like Apple, are already ahead of the curve. Apple, for instance, has created an app called Health Kit. Here users can track their workout progress and fitness over time. These apps are a great springboard from which to launch consumers towards health-related products. And, as a result, it’s a great opportunity for innovative health companies to market their solutions.

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Content Remarketing

The race towards ever better content was well underway by the beginning of the year. Companies offering everything from pet food to legal services began blogging in a bid to attract visitors. The problem is that much of that blogging and content advertising material falls flat. It fails to lead to a conversion the first time around. That’s why so many small companies are now using so-called content remarketing. Here, users who didn’t end up buying are tagged by advertiser’s site. Then, when they visit new pages on the internet, they get the same marketing material again. The theory is that users just need a nudge in the right direction to turn their visit into a conversion. And all the evidence suggests that it’s a technique that actually works. Expect to see much more of this in the years ahead.

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