Building your own business is a daunting challenge. Not only do you have to master your own area of expertise, but you also have to have a range of other skills, from dealing with clients to understanding the trends in the market. It’s all part of being a 21st-century entrepreneur.
But despite these challenges, there’s good news: it’s actually never been easier to make your company look professional. There are all kinds of service and management practices that can help your brand, setting it apart from your competitors, and winning you customers.
Take a look at some of these ideas.
Having your own business phone line is essential for making your company look professional. For starters, it means that you don’t have to share your personal contact details with a bunch of people you don’t know. And second, it means that you don’t accidentally answer the phone with a “yo, wazzup my homie?” when it’s an important client on the line.
There are a couple of ways to update your phone service. One idea is to just buy a new phone and have two numbers. But there’s a second option: set up a Google Voice number. This has the benefit of allowing you to use the same device for multiple numbers, meaning that you can get both work calls and private calls to a single handset.
There’s a bunch of other options you can use as well if your business is growing fast. If you constantly have to check voicemails, or if customers are regularly bounced between one member of your team and another, it might be worthwhile investing in a VoIP system. These essentially digitize all your call data, including voice mails, allowing them to be sent to the relevant person via email – helpful for businesses who work in loud, crowded offices, or at a distance.
According to McKinsey, companies that use better designed grow more in value, on average, than those that are not. There’s a good reason for this: the human brain is hardwired to be attracted to beauty. It’s why we can all appreciate a beautiful person and why we tend to fill our homes with ornaments we find attractive. Companies that are beautiful themselves tend to generate more interest, all other factors considered.
As a result, it’s worth investigating some awesome Illustrator tutorials to learn about how to make your projects, logos, and advertising look great. Careful design can help your business attract the very customers you’re looking for and help avoid clients from mistaking you for something else.
The best way to introduce a client to your products is through photography. They say a picture tells a thousand words: and nowhere is that more true when doing a product showcase or launching an e-commerce store. Pictures are everything.
It’s a good idea to invest in a DSLR. With DSLRs you’re able to adjust the aperture and focal length, allowing you to capture products in a way that simply isn’t possible with a regular smartphone camera. It’s also a good idea to think about how you might use some photography conventions to increase the aesthetic appeal of your shots. Using the grid function on your camera will help you to break up the photo into three or four distinct areas, providing the picture with the right balance of foreground and background.
When you first start a business, personal email addresses can suffice. But as your business grows, you’ll need to focus on making your branding consistent. An email address which is at odds with your company name is a turnoff for new customers who might not know who they’re dealing with.
Setting up your own business email address is easy. First, you’ll need a domain name – preferably the name of your company website. Then you’ll have to go to a business email provider, like Google or Yahoo. These companies will then set you up with an email address linked to your business’s domain name. For instance, you might have “firstname.lastname@example.org.”
It’s worth noting that you’ll have to pay for business email, unlike person email, but it’s usually pretty cheap. Most domain-linked email service providers will give you email access for less than $5 a month.
Remember, you don’t always have to use your name in your business email address. Generic addresses like, “inquiries@” or “contact@” work just fine too.