I read a great saying the other day: “the best place to hide a dead body is the second page of Google.” The post went on to explain how low the click-through rate for links on the second page of any given search result is. If you’re constantly finding that your site isn’t getting the kind of ranks you want, here are some of the reasons why your SEO might suck!
Believe me, I know that learning how to carry out good keyword research is a real pain and something that can be easy to put off again and again. However, if you want to be a successful blogger or any kind of entrepreneur for that matter, it’s a necessary evil which you’re going to have to deal with eventually. Like a lot of our readers, you may have heard that old phrase “SEO is dead”, and think that getting traffic from sources like Facebook is much more important. However, some of the largest, most successful companies in the world still get a big part of their traffic from Google, alongside social media sources and guest blog posts. Keyword research is essential for getting your site a great rank, so don’t neglect it!
If link building makes up a minuscule part of your overall SEO efforts, then your website is going to have a minuscule chance of ranking against your larger competitors! Neglecting your link building may simply be due to a squeezed schedule, or lacking the knowledge to tackle it with any confidence. While sites like Posirank.com and similar tools can be a massive help when your link building knowledge is a little shaky, it’s certainly not impossible to do at least some of your link building on your own steam. One of the most straightforward ways of getting high-quality links for your site is through guest posting on great blogs, like ours for instance! Webmasters want a steady stream of content, and you want a link back to your domain, so you can usually come to some kind of arrangement. Of course, your pitched content is going to need to be good in order to get accepted, so it may be worth brushing up on your writing skills or hiring in a freelancer to deal with it for you.
If you know absolutely nothing about on-page SEO, then you’ve got a lot of catching up to do! After good keyword research and link building, this is one of the most important aspects of your overall marketing. On-page refers to fine-tuning your web pages to be as SEO-friendly as possible. There are a lot of things which go into this, ranging from simple linking and keyword optimization to complex matters of coding. While it can certainly be tough to master, on-page SEO is essential if you want your brand to remain competitive and relevant. You can find out more through this feature on Hubspot.com.