The Powerful Combination Behind Barbie’s New Line Up

The business of dolls is powerful, and Mattel is on a mission to continue to push boundaries in recognizing the influence and power of Barbie dolls to challenge gender stereotypes. A new range of Barbie dolls has just launched, reinforcing her role as the most diverse fashion doll in the world. The latest line-up is taking Barbie to a new level in her role as the most diverse fashion doll in the world, creating new ways to help children learn how to challenge gender stereotypes.

A new line of Barbie, a new line up of dolls, has launched celebrating a line up of European professional sportswomen as official role models to honor International Women’s Day and continue efforts to close the Dream Gap. The World Health Organisation (WHO) identified one of the strongest recommendations to engage more girls into sports is for schools and wider stakeholders to develop sports and physical activity that are “sensitive to girls’ needs and interests.”

Role Models are the lifeblood for girls to see themselves in successful women and continue to inspire and remind them they can become part of this world. The newest line up of dolls includes; fastest British female runner Dina Asher-Smith (UK), Amandine Henry (France) National French Football Captain, Teenage Para Swimmer, Sümeyye Boyacı (Turkey) and World Champion Sabre Fencer Olga Kharlan (Ukraine).

Read More of the Forbes article here.

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