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EnrichHER CEO Roshawnna Novellus Honored at Mastercard Strivers Event

The glitzy affair coincides with several milestones for Novellus, including raising over $1M in VC funding and becoming a Certified B Corporation™. EnrichHER founder and CEO Dr. Roshawnna Novellus has a lot to celebrate this Black Business Month.

Earlier this month she was honored in New York City alongside several successful Black women entrepreneurs as part of Mastercard’s Strivers Initiative, a partnership with Fearless Fund designed to spotlight Black women-owned businesses as a vital part of our nation’s industries. The two-day celebration included a red carpet reception and concert at the Apollo Theater featuring Mastercard ambassador and Respect movie star Jennifer Hudson. Each Strivers honoree was gifted a custom 3D portrait by artist Tyler Clark.

Jennifer Hudson poses among Tyler Clark’s portraits at Mastercard’s Strivers Celebration at the Apollo Theater (Photo by Shannon Finney/Getty Images for Mastercard and Create & Cultivate)

Dr. Novellus was also featured in a high profile Mastercard promotional spot that aired on national broadcast television and social media (watch it here).

This recognition comes on the heels of some recent milestones for the EnrichHER brand. In May, after a two-year long application process, the company became a Certified B Corporation™. B Corporations™ are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps™ use their business as a force for good and are highly regarded as agents of change.

Additionally, this summer Dr. Novellus joined the ranks of the few Black women in business who have raised over $1 million in venture capital funding. Last year, only 93 Black women reported having raised more than $1 million, up from 34 in 2018, according to a report titled ProjectDiane by Digitalundivided. Between 2009 and 2017, Black women received 0.0006% of tech venture capital investment. These grim numbers reveal just how difficult it is to navigate the financial world as a Black woman business owner, which is why Novellus founded EnrichHER — to make funding accessible to all, not just the wealthy.

Dr. Novellus and EnrichHER Executive Assistant Pierre Bethea-Emanuel

Dr. Novellus and EnrichHER Executive Assistant Pierre Bethea-Emanuel at the Mastercard Strivers Celebration. (credit: EnrichHER)

“There are so many exciting developments taking place at EnrichHER right now,” says Novellus. “From the Mastercard Strivers Initiative and becoming a Certified B Corp™ to engaging businesses in our grants and accelerator programs to launching our new matchmaking platform EnrichHER nLove, it is truly humbling to see the progress we’re making in our mission to connect New Majority founders to funding. After a year like 2020, I am grateful to be leading a thriving business.”

For more information, visit enrichher.com.



    UrbanGeekz Staff
    UrbanGeekz Staff
    UrbanGeekz is the first to market tech blog focused on covering content from a diverse and multicultural perspective. The groundbreaking videocentric multimedia platform covers technology, business, science, and startups.