Posh Raises $37M Series B to Expand Social Event Platform

Posh, an event and ticketing platform, has raised $37 million in Series B funding to deepen its social experiences offering.

The round was led by FirstMark Capital, with participation from Causeway Ventures, Goodwater Capital, Companyon Ventures, and Epic Ventures.

The new capital will help the startup expand its business and better compete in the digital events space.

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A Problem That Sparked The Idea Called Posh

Posh’s journey began in 2019 when founders Avante Price and Eli Taylor-Lemire, then NYU students, built their own event management software after getting burned by promoters and hitting Eventbrite’s limits. 

“I was using Eventbrite and other products to manage events, and then realized that the technology components were missing a ton of the capabilities that I needed,” Price told Fortune. 

This gap sparked the creation of Posh, a business-first platform prioritizing organizers over marketplaces. With the events industry poised to surpass $2 trillion by 2028, Posh is staking its claim.

Posh’s revenue model is straightforward: Posh takes about a 10% cut on paid tickets, plus a 99‑cent fee per ticket, which is its primary revenue stream. In 2024, the company generated roughly $10 million in revenue on more than $83 million in ticket sales (the same year it raised $22 million in Series A funding). 

Impact on the Event Management Industry So Far

Today, the startup has hit an estimated $40 million in cumulative revenue, according to Price, processing $350 million in GMV and 25 million tickets since inception, with top organizers raking in over $10 million on the platform. “What you have to do is you have to own the transaction first,” Price told Fortune.

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Posh already powers everything from Palm Tree Festival and We Belong Here to brand activations with Lamborghini, Adidas, the NBA, Celsius, HBO, and Complex. The company has also poached talent from Meta, Reddit, Amazon, Hinge, Spotify, Block, and Canva to accomplish its goals. For the first four years, Posh was essentially “Shopify for events,” focused on tooling for the nightlife industry: white‑label pages, SMS CRM, referral kickbacks, linked ticket tiers, and instant payouts. 

The startup now serves 50,000 organizers and nearly 8 million users. The center of gravity has shifted toward demand. Price calls this shift a “Netflix‑style feed” that surfaces parties, activities, food and drink, and other categories based on where your broader social graph is actually going.

Next Steps For Posh

Positioning in the event ticketing industry is largely dominated by the major players; however, new entrants such as Posh are disrupting the market by offering a more flexible, user-focused solution. While others cater to mass audiences, such as stadiums and less-niche events, Posh operates at the grassroots level.

The fresh capital will be invested in increasing Posh’s engineering capacity, developing product features, and hiring team members. Significant effort will be devoted to developing mobile feature sets and enabling easy real-time event discovery and ticketing.

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Moreover, Posh will invest in marketing and collaborations to boost its presence in top markets. This would help the company attract more event creators and organizers seeking alternatives to traditional ticketing.

Main Image: POSH founders, Avante Price and Eli Taylor‑Lemire. Image Credit: Posh