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Egami Consulting Group is on a quest to empower budding entrepreneurs.
This month the woman-owned boutique marketing and PR firm kicked off a novel initiative to help aspiring moguls propel their businesses to the next level.
The New York-based team flew into Atlanta for hands-on training with a select group of entrepreneurs and small business owners for an intensive two-day mastermind aptly named The Stretch.
The interactive workshops and structured tutorials are designed to help participants create purpose-inspired brands and apply tried and tested techniques “to stretch” their companies to new heights.
“This is about getting the understanding and concept,” said Teneshia Jackson Warner, CEO and Chief Creative Officer of Egami. “Then you will be able to have the time to walk away to do the work and planning.”
Typically her award-winning company works with established brands, including Fortune 100 and 500 companies. Still, it is clear Warner is passionate about giving back to the community along with supporting emerging startups and early stage businesses.
“The Stretch is about growing your brand and business beyond what you thought you were capable of and creating a purpose-inspired and profitable business venture,” said Warner. “The Stretch is a call for action for you to take a unique journey to become the most powerful version of yourself.”
Three years ago Warner says she felt compelled to broaden the scope of Egami. She started exploring options to support entrepreneurs and small business owners that ordinarily may not have the means to utilize her team’s expertise.
What emerged was The Dream Project Symposium, an annual conference that equips active and aspiring entrepreneurs with invaluable insights and networking opportunities to bring their dreams to life.
The newly launched Stretch program takes the concept one step further. This is not a substitute for The Dream Project, says Warner. It is for entrepreneurs and small business owners who “need additional support, accountability, community and one-on-one time,” she adds.
“We’re going to be working with a small number of businesses, no more than 21 business owners. The intention is that we’ll provide them with brand strategies that are applied day-to-day from Fortune 500 companies, strategies that we implement with our larger accounts. We want to make sure you’re able to apply these strategies on a budget. Play like the big boys without spending like the big boys.”
All The Stretch graduates received a 12-month electronic marketing template and access to follow-up support to create brands to inspire and impact the world. Egami is scheduled to host another round of The Stretch.
Follow Kunbi Tinuoye on Twitter@Kunbiti
