For those companies who deem a Twitter account and phone book listing enough marketing for one day, inspiration is needed.
And while those two things may, in fact, work well, they’re the exact same things that every other company is doing. Don’t you want to stand out a little?
The answer is a resounding yes.
Marketing can be done sufficiently, or it can be done brilliantly, and creatively. Basic marketing techniques will give you results, but fresh techniques will give you great results. Here’s how it’s done!
Photo competitions. Everyone likes to feel involved and have a bit of fun to boot. And in today’s social media storm, it’s never been easier to accomplish both those things.
The concept of photo competitions is simple. Your social media account – Facebook, Instagram – will post out a funny picture of your choosing. You’ll then challenge the community to ‘caption’ the image, in as funny a fashion as possible.
Alternatively, you can ask the community to supply the pictures. For example, if you ran a restaurant, you could ask people to post pictures of themselves with your food. Then, you’ll go through all the entries and choose a winner. The prize could be a free meal, discount, etc.
You must make sure your company name is branded on the image, so when it gets shared, people can come looking for you. We live in a selfie-obsessed culture, so make the most of it!
Direct mail. Direct mail is, as the name implies, mail that’s sent directly to your target audience.
There are plenty of companies that offer direct mail services, and this basically means you don’t have to lift a finger. This mail could be pushing an agenda, a product, or a service. It’s also branded with your company colors too, so recipients can get a good impression of you.
Vines. Social media is an essential part of any marketing campaign; that much is certain.
All it takes is a cool idea, a couple of colleagues and 5 minutes of time and the video is complete. Vine is a huge business, with professionals making tens of thousands per video. Once your video is out there and it catches on, you can keep supplying them to keep growing.
Sponsorships. Ever considered sponsoring a bus? Well, probably not. But you should.
We’ve all seen those adverts branded on the side of buildings, buses, cars, and bikes. That could be you! It’s instant exposure, on the lengthy path that the vehicle treads.
And realistically, nothing says ‘look at me’ like the side of a building or a double decker bus. Your business will become, literally, larger than life, and there’s no better trick than that.
All you have to do is get in touch with the local council and they’ll direct you to their marketing team. It’s relatively painless, but it could cost a lot, so be prepared.