New business owners often think they know how to use the Internet correctly. After all, we’ve all been using it for years, right? We know what social media is. You know how to Tweet. You know that Google is important. But do you really understand enough to give your startup a good presence online? Give your knowledge a boost with this article.
One of the biggest mistakes startups make is not paying enough attention to their name. You’ve got to think about how many platforms are going to require the use of your business name. You’ve got your the domain name of your base website. (That is, the text between “www” and “.com”.) You’ve got your social media handles. There are email addresses to worry about, too. Your name should be all over these things as part of your strategy to strengthen brand recognition online. If you’re unable to secure these things, you might need to think of a new business name.
Main Photo: https://pixabay.com/en/photos/seo/
Search engines, especially Google, are still the number one way to which users are going to find your business. This has been the case for a long time, and I doubt the situation is going to change any time soon. You need to put a focus on marketing techniques that amplify your business’s presence on search engines. Search engine optimization, or SEO, is the field you need to be looking into.
Just because you have a website and a Facebook page, it doesn’t mean you’re done. If you don’t have enough content on any of these platforms, then you’re not going to be going anywhere fast. You need to have quality content – and a lot of it. You need to host a blog so you can get good text content in there. You should be sharing relevant images and videos on your social media page. Your content should help you get attention and keep up your business momentum.
Do you think that social media just means Facebook and Twitter? Think again. These are the names that people usually think about, but they’re really only half of the “Big Four”. The other two are LinkedIn and YouTube. (We’re talking from a business perspective, remember, so LinkedIn is definitely there!) It’s important for you to focus on YouTube views as well as retweets. But it’s not as if those four cover the important names in social media, is it? We’ve also got Instagram to think about. Even Snapchat is becoming a credible social media platform for businesses.
What’s the point of going online as a business if you’re not going to engage your audience? And by “engage your audience”, I’m talking about something very active. You need to becoming engaged with your followers. If they have a question, answer it. If someone responds to some news you’ve shared, consider responding. Share your opinions. Trade tips. Becoming active and involved with the online community. It’s one of the best ways to keep them engaged and focused in your brand!
Main Image: #WOCinTech Chat