Does your social media marketing effort seem a little generic to you? If it does, it’ll probably also seem a bit generic to your customers and clients. And that’s never a good thing. So how can you improve your social media marketing today? Let’s find out.
Audio and social media marketing rarely feature in the same sentence. But they should! Audio is a great way to engage customers in a new way, besides text. Choosing your message can be difficult. But you can always consult with social media marketing experts, like Sticky, to create something that feels polished. Most companies write a transcript of what they would like to say first, and then they produce it. But some companies prefer to do things on the fly, depending on the application, of course.
If you look back over your posts from 2013 or 2014, you’ll probably find some of your most popular posts. Have a look at these and ask yourself, why were they so popular? Sometimes, they can be easily recycled to produce new content. For instance, if you had a blog entitled “the best products of 2013” you could easily swap out 2013 for 2016. But there will undoubtedly be blogs that don’t have a date, yet still, prove popular. Often, blogs become popular because they touch on an issue that people think is important. And so it’s these blogs that are ripe for recycling. Sometimes you’ll want to keep a lot of the original content. Other times, you’ll want to maintain the essence of the blog, while changing or updating the details.
Social media marketing should be about getting the word out on your business. But all too often, companies don’t include ways for people to share their content. If your business posts a lot of pictures on social media, install a Pin It button. This will enable users to use your images on Pinterest quickly and easily.
Businesses are always looking for ways to add value. And social media just happens to be a great platform for doing just that. Social media helps companies launch added value items, like webinars and ebooks. And these, in turn, serve to reinforce their marketing efforts. Plus, things like webinars and ebooks, when targeted correctly, can result in a huge boost for your brand image.
Another cool thing you can do is host free group consultations over social media. Group consultations make sure you get maximum face time with others. And it also attracts people to your business who would never ordinarily have thought of paying for your service.
Reviews using plugins like Glassdoor have a significant impact on customer behaviour. Customers want to know whether your company can actually deliver on its promises. Can you do what they want you to do?
Getting great reviews isn’t a passive process. It requires you to provide an excellent service and encourage customers to leave good feedback. The more good feedback you get, the better your marketing will be.
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